Helping Publishers Sell More Books in More Ways
The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Members: 34
Latest Activity: Dec 11, 2018
Started by Brian Jud Dec 11, 2018. 0 Replies 0 Promotions
“That’s how I’ve come to see rejection: As a push forward, not back. It is…Continue
Started by Brian Jud Dec 4, 2018. 0 Replies 0 Promotions
Each industry and organization has its own way of looking at the world. For example, publishers think people want to buy books. What buyers really want is the information in the book. How can it help…Continue
Tags: Jud', Brian, , book, marketing", APSS
Started by Brian Jud Sep 27, 2018. 0 Replies 0 Promotions
Did you ever see an optical illusion? Initially, you see only one image and you assume that…Continue
Tags: special sales, book marketing, Brian Jud, APSS
Started by Brian Jud Aug 1, 2018. 0 Replies 0 Promotions
Here are Ten Language Tips from The Book of Useless Information, by Noel Botham There are about five thousand different languages spoken on Earth.Chevrolet tried marketing the Chevy Nova in…Continue
Tags: special sales, book marketing, Brian Jud, APSS
Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.
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