Special Sales

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The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 25
Latest Activity: Oct 20, 2011

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Discussion Forum

Finding More Customers to Sell To…aka Prospecting!

Started by Brad Poulson. Last reply by Deborah McCarragher Nov 13, 2010. 2 Replies 0 Promotions

Hello Brian,I’ve been doing some prospecting and was referencing my notes from the Webinar you did on this subject for SPAN on March 25th. Then I thought: “Hey, I should do a quick outline for your…Continue

Tags: associations, selling, prospecting

Targeting specific age groups for book sales

Started by Sharon King. Last reply by Brian Jud Jul 8, 2010. 5 Replies 0 Promotions

Hi, Brian,Brad Poulson suggested I join this group and post the question I sent to him about strategies to market my new book which targets a specific age group. I have a background in gerontology,…Continue

Increase your revenue and profits through sales in special markets

Started by Brian Jud. Last reply by Brian Jud Mar 12, 2010. 7 Replies 0 Promotions

During my presentations on special sales I tell people they can make more money whenthey stop selling their books. By this, I mean that the form of your information is less important than your…Continue

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Comment by Brad Poulson on December 3, 2010 at 10:37am: Gail,
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director
bradpoulson@spannet.org

Comment by Gail M. Kearns on December 2, 2010 at 4:43pm: Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail

Comment by Joe McDaniel on April 3, 2010 at 12:13pm: Interesting to see the information about this group. I am currently working on two corporate history books and have blogged today describing a 366 page book my wife and I completed last year for an Army Officer on a one-year deployment to Iraq.