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Upcoming Free APSS Webinars

April 17: How to Get Quality Book Printing at the Best Price, by Phil Knight of Color House Graphics

The link to the recording of "Anatomy of a Book Cover" is


The link to the recording of  "Networking Made Easy,"

Find links to the recordings of all 2013 APSS webinars at


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Executive Director's Blog

Plan to attend our 2014 Sales Conference

We are planning the Second Annual APSS Sales Conference for October 24-25 in Philadelphia. This will be at an airport hotel with easy access to historic downtown for those who want to do a little sightseeing around the event. We are planning a different format, new topics and  additional speakers. More information will come soon, but save the dates!

For more information contact Brian Jud at…

Top 10 Lists for Special-Sales (Non-Bookstore) Marketing

Making a decision to enter special markets may have significant impact on your business and at best is a ponderous event. And it is getting tougher with the availability of Big Data, a faster rate of technology change, increased competition and multiple variables to consider. Here are Ten Ways in Which the Decision-Making Process Has Changed for Book Publishers

  1. Publishers must make judgments about increasingly ambiguous factors in special markets.
  2. The pace of change is moving faster with no indication that the book-publishing environment will stabilize.
  3. The long term is not as far out as it used to be and the timeframe within which decisions are made and have relevance is shorter
  4. Situational awareness is more important since large, non-bookstore  sales opportunities arise and vanish quickly
  5. Big Data makes available more quantitative information that we must unite modify qualitative factors
  6. Sales through bookstores are no longer the foundation of book sales
  7. There are many sources of information available, and sometimes the data is conflicting
  8. The consequences of your decisions impact more layers of decisions, now and in the future
  9. Decisions are not made in a vacuum and opinions of other trusted people should be sought
  10. As the customer base expands, more variables must be considered, and the impact of your decisions effects more people

In the Spotlight

This column regularly features a different special-sales (non-bookstore) topic. The first is information to help you sell business books to non-bookstore buyers.

Here you will find instructions for creating a marketing plan of a business title as well as a sample prospect list with 28 pages of potential special-sales buyers who can purchase your books in large, non-returnable quantities.  There is a description of how corporations use books as premiums and how you can find sales representatives to sell your business books for you to corporate buyers.

Click on the spotlight and sign in to get all this information.

Book Marketing Tip of the Day, April 15, 2014

From the book, “Why I Love Sales,” by Jill Slupe: “Sales are indicators of how your company is performing. At Verde Martin we say that sales is a science because it is measurable. Sales help your company gauge its success or failure. They are clear indicators of the direction your company is headed.”

Read it and Reap

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, by Oren Klaff describes a formula to help you deliver a winning pitch in any business situation.

You Said It

“Thanks!  This (APSS webinar) was very informative.  It was well worth my time this evening.  :-)”

                   Sue Kesim

They Said It

‘You miss 100 percent of the shots you never take.”

                  Wayne Gretzky

Get Unstuck -- 150 Book Marketing Tips

There are many elements that go into producing and marketing a book successfully. APSS has reduced them to a list of the 150 most important things you can do to reach your goals. These will be presented in groups of five over a period of time. They may help you get unstuck in your marketing efforts, sell more of your books and build your publishing empire. Here are tips 141-145:

141. Seek reviews. Some reviewers want your book pre-publication and some post-publication. Follow their guidelines. Look into for additional exposure through reviews.

142. Learn from bad reviews. Blaming the reviewer for a bad review is like blaming your scale if you are overweight.

143. Compete for awards. These can give you additional exposure and credibility. Seek those that are relevant to your title.

144. Use your website strategically. It is not enough to have a website. “Surfers” will peruse your site for 10 seconds or less before deciding to stay. Get attention quickly. Give them reasons to stay and make it easy for them to buy.

145. Do not start your own blog. Instead, contribute to blogs that already have a large following.

Novel Ideas -- Helpful Tips for Marketing Fiction

J Journal seeks fiction, personal narrative and poetry on the theme of justice.


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