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Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out:

Upcoming APSS Webinars

August 28, 6:00 pm ET:  The first webinar in a three-part series by Brian Jud: “How to Find Potential Buyers in Non-Bookstore Markets" Sign up at

The link to the recording of "How to Catapult Your Brand (or Yourself) Into a Starring Role!" by TSUFIT is at

The link to the recording of "Turn Your How-to Tips into a Tips Booklet," is 


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Executive Director's Blog

APSS member benefit: 24/7 phone access to medical care

Do you have a high-deductible medical plan? Want to eliminate out-of-pocket charges for your office visits? Need legal or financial help? Information about elder care?


You now have a better way to get the help you need – when you need it. APSS has reached an agreement with CADR+ to provide our members with 24-hour access to a US based, trained & board-certified doctor to solve your…

2014 APSS Book-Selling University -- Speaker Highlight

October 24-25 in Philadelphia --  sponsored by Bowker

Robin Bartlett a Senior National Account Manager in the Enterprise Division of Wolters Kluwer Health.  He and the Enterprise Team are responsible for introducing WKH’s new Digital Curriculum Solutions and Strategic Partnership Program to the nursing market.  This program consists of an online suite of digital books, academic EHR, adaptive testing software and evidence based, bridge-to-practice tools used extensively by the majority of hospitals throughout the US.   Robin has spent his entire career in publishing, marketing and selling both print and electronic products in the college, professional, reference, trade, medical and non-profit markets.  This experience includes sales and marketing responsibilities for the American Heart Association, The American College of Physicians, The Physicians’ Desk Reference and Prentice-Hall.  He has served on the Board of Directors for the Independent Book Publishing Association and the Health Marketing and Communications Council.  He is the Past President of the American Medical Publishers Association.  He is married, with three sons, and lives in northern New Jersey.  Robin is a veteran, an avid photographer and loves to catch very large fish!

See the full agenda and more information at

Register by September  15 to be eligible for a free book-cover makeover and other Early-Bird Discounts

Top 10 Tips for Selling More Books

As a book-marketing consultant I have worked with single-title authors, multi-title authors and publishers - large and small. Those who I was able to help most followed certain principles. Here is my list of the Top Ten Ways To Get The Most From Your Book-Marketing Consultant

  1. If you are just getting started in the business or if you are an experienced publisher simply in need of a tune-up, work with a qualified consultant to give you advice. The most expensive thing in this business may be a mistake.
  2. Choose your consultant and do your due diligence. Consultants have different area of expertise, so know what you want to accomplish before making your choice. Seek consultants recognized for their expertise in your area of need
  3. Choose a coach with whom you can get along with personally; someone who is concerned about your success and not just how much money he or she can make.
  4. Although a higher fee does not necessarily mean better information, do not be afraid to pay more for quality information. If you are not fully satisfied, all you lose is the incremental difference. If you make the wrong choice you could lose everything. Similarly, don’t ask for free information; pay for what you ask and get.
  5. Have an objective and questions prepared for each session.
  6. Do more listening than talking.
  7. Do not divulge your opinion before getting your coach’s opinion. He or she may reply with what you want to hear. If that happens too often, seek another source of information.
  8. A fact is not necessarily a fact just because someone says it. Get proof, not “just because it was in writing.” Ask for the source of facts that form their opinions. Ask, “Why” or “How do you know that?” often.
  9. Change consultants if the person is more concerned with selling you additional services than answering your questions.
  10. Beware anyone who puts other consultants down or belittles them

In the Special-Sales Spotlight

This column regularly features a different special-sales (non-bookstore) topic. The current Spotlight is on information to help you sell non-fiction books to non-bookstore buyers.

Here you will find instructions for creating a marketing plan for a non-fiction book. 

Click on the spotlight and sign in to get all this information. You will need your APSS membership number to access the information.

Special-Sales Tip of the Days, August 21-22, 2014

The flow of energy begins with the author and moves through the publisher to the market. Unfortunately, this energy is diluted as the book moves through the system because authors write about what they know best, which may or may not be what people are interested in buying.

Learn more about writing marketable content at the APSS Book-Selling University in Philadelphia, Oct 24-25

Read it and Reap

The single factor that determines success or failure in big business today is conversation. Rose Fass shows how leaders can drive transformation by the way they communicate. The Chocolate Conversation helps us establish common ground that leads to an effective discourse for addressing the most important issues in business today.


You Said It

“Whether you’re an author or publisher or both, APSS can help you move forward with more information than you ever imagined. Great conference!”

           Kathy Brodsky, 2013 APSS Conference attendee

See the agenda for the 2014  APSS Book-Selling University at


They Said It

“It is good to be spontaneous. It is good to be thorough. It is good to have something that inspires you.”

           Paul McCarthey


Get Unstuck -- Expect Resistance

You may have heard, “The only person who likes change is a wet baby.” Two basic rules of life are, 1) change is inevitable, and 2) most people resist change. What resistance do you expect to your idea? How can you overcome it?

Novel Ideas -- Helpful Tips for Marketing Fiction, by Cynthia Frank. Contact Cynthia at

This information is an excerpt from the boilerplate letter I often send to new poets who’ve submitted their work to us for royalty publication. By new, I mean they’re usually unpublished, at least in recognized, non-vanity publications, and novices when it comes to knowing how to submit their work. We only publish one poetry title per year, though I receive more than five submissions each week. So, here’s another view from my soapbox:


After several of your poems have been published you can start planning your first book. Look at other poetry books to see how they’re put together: what kind of paper, how the poem is placed on the page, and how many pages as well as how the poems are organized (chronologically, by mood or season or subject, etc.). Again, be sure to submit your work only to appropriate publishers.

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