Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out: http://tinyurl.com/lbvs5fd
August 28, 6:00 pm ET: The first webinar in a three-part series by Brian Jud: “How to Find Potential Buyers in Non-Bookstore Markets" Sign up at http://tinyurl.com/kmt5x2s
September 11, 6:00 pm ET: "How to Sell Your Self-Published Book to a 'Real' Publisher," by Shel Horowitz; Sign up at http://tinyurl.com/onlz3hw
September 25, 6:00 pm ET: The second webinar in a three-part series by Brian Jud: "Making Persuasive Presentations For Large-Quantity Sales" Sign up at http://tinyurl.com/m8dvbqr
Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly
October 24-25 in Philadelphia -- sponsored by Bowker
Robin Bartlett's presentation will share the process he follows to help publishers develop an effective marketing and sales campaign to the college or school market. He will provide tips and strategies you can use to develop your own program. Here are some of the topics he will address in this presentation:
1. Is your book adoptable in schools or colleges?
2. What should a marketing platform for your book include?
3. What course and audience will your book fit?
4. What are the elements of a successful promotional campaign?
5. What are the elements of a test mailing?
6. How do you handle complimentary copy requests?
7. How do you follow-up and close an adoption?
8. What resources do you need to support an adoption?
9. How do you manage a long term campaign?
10. How do you evaluating your ROI?
See the full agenda and more information at www.bookapss.org/APSS2014Agenda.pdf
Register by September 15 to be eligible for a free book-cover makeover and other Early-Bird Discounts
People who say no to one of your proposals may be more likely to say yes if asked again. Use that fact to your advantage in a sales situation. If your prospect says no, think, “I heard what you said but it’s not what you meant.” You can more easily get to yes when you recognize the Top Ten Tips for Getting to Yes after No.
Here you will find instructions for creating a marketing plan for a non-fiction book.
Click on the spotlight and sign in to get all this information. You will need your APSS membership number to access the information.
Build a positive image about your title or imprint to encourage repeat sales, create a certain level of expectation of quality, identify you as the genre leader, build a customer following, make it difficult for retailers to replace you with another publisher, transfer customer confidence to a new author under same imprint, maintain higher price and profitability levels, align with the tastes of a specific target niche, isolate the bad reputation of one imprint, arrange exclusive distribution agreements for different imprints, meet price competition with one imprint while maintaining a higher price on another.
Have a safe and happy Labor Day
Learn more about building an image at the APSS Book-Selling University in Philadelphia, Oct 24-25 http://tinyurl.com/kxucber
“The (2013) APSS conference had lots of relevant, timely and specific information for writers and publishers. Very empowering!”
See the agenda for the 2014 APSS Book-Selling University at www.bookapss.org/APSS2014Agenda.pdf
“Fearless” is living in spite of those things that scare you to death."
Many of our personal goals are stranded on a little island called, "Someday I'll." Don't wait for your idea to happen. Give yourself a kick in the seat of the pants to make it happen. As adman Carl Ally put it, "Either you let your life slip away by not doing the things you want to do, or you get up and do them." What are three things you can do to reach your goal?
This information is an excerpt from the boilerplate letter I often send to new poets who’ve submitted their work to us for royalty publication. By new, I mean they’re usually unpublished, at least in recognized, non-vanity publications, and novices when it comes to knowing how to submit their work. We only publish one poetry title per year, though I receive more than five submissions each week. So, here’s another view from my soapbox:
Read out loud, whether it’s your poetry or someone else’s. Tape record yourself. How do you sound? How does your poetry sound? What would you do to make it better?