Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out: http://tinyurl.com/lbvs5fd
August 7: How to Catapult Your Brand (or Yourself) Into a Starring Role! by TSUFIT http://tinyurl.com/n562j7c
The link to the recording of "Turn Your How-to Tips into a Tips Booklet," is www.bookapss.org/TipsBooklets.wmv
The link to the recording of "How to Sell More Fiction Books" is www.bookapss.org/HowtoSellFiction.wmv
The link to the recording of "Bowker's Tips for Selling More Books" is http://tinyurl.com/p7ybbrx
The link to the recording of "How to Use Virtual Author Assistants to Increase Your Sales" is http://tinyurl.com/l5vfr5a
The link to the recording of “Speaking On Your Book," is http://tinyurl.com/n7bu5j3
Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly
Are you getting your share of book sales in the $16 billion non-bookstore market? Now you can, with personal coaching customized to your books. Our next one-day events will be in Atlanta (Sept 13) and Chicago (Oct 4).
APSS can help you find new ways to sell more of your books to schools, associations, corporations, military buyers and government agencies that need books just like yours. You will discover opportunities in new market niches, how to contact interested buyers and…
October 24-25 in Philadelphia -- sponsored by Bowker
He is an evangelist for books, an ombudsman for authors, an advocate for publishers and the godfather to thousands of successfully published books.
His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in The New York Times. The media come to Dan because he is the leading authority on book publishing.
Dan travels more than 6,000 miles each week to share, inspire and empower writers, publishers and professional speakers through keynotes and seminars.
See the agenda and more information at www.bookapss.org/APSS2014Agenda.pdf
Register by September 1 for the Early Bird Discount and other products, discounts and services
There are almost 400,000 ISBNs issued annually for new titles that are published. Yet statistics have shown that 93% of all these books will sell less than 100 copies. Why? Of course, some people publish a book simply because they always wanted to, and do not intend to sell it. Or they may choose to leave a legacy. But many people write a manuscript and publish it with an expectation of success. In addition to the fact that it is easy to have a manuscript published, APSS believes most books do not sell more than 100 copies because people write and publish without understanding what it takes to be successful. Here are my Top Ten Reasons Most Books Do Not Sell More Than 100 Copies.
1. Writing with the assumption that the content is different from anything ever written on the topic, or that no other book exists on the subject
2. Thinking one’s book is for everyone and not defining the target reader or niche.
3. Describing a personal experience under difficult circumstances (“Everyone said I should write a book about that.”) and assuming, a) that it applies to other people, and b) that they will be interested
4. Publishing without a fresh perspective on the topic, one that target readers will perceive as different, important and relevan
5. Expecting a book to sell with no – or limited – marketing support from the author
6. Publishing a book without using the services of a professional editor and experienced designers for cover and page layout
7. Not understanding the publishing business (distribution, pricing, competition, promotion, finances)
8. Selling only through bookstores (bricks and clicks) and not pursuing non-bookstore buyers
9. Pricing a book based on page count or competition, and not considering its market value
10. Not preparing strategic, practical and objective marketing and financial plans
To paraphrase an age-old question, “If a tree falls in a forest and no one is there to hear it, does it make a sound?” My corollary is, “If a book is published and no one is told that it exists, will it make a sale?”
Here you will find instructions for creating a marketing plan for a children's book.
Click on the spotlight and sign in to get all this information.
Prepare a common look for all communications devices and coordinate publicity, advertising, sales promotion, direct marketing and personal selling activities (online and offline) to maximize reach and frequency in each market segment.
Starting your own business is daunting—take heart in the wisdom of those who’ve persevered and launched some of America’s most successful enterprises. In How I Got Started from Fortune magazine, the men and women behind groundbreaking businesses tell their own stories of the creation and ascent of such icons as FedEx, Southwest Airlines, Staples, Domino’s Pizza, Crate & Barrel, and many more. This collection of 26 stories offers unfiltered access to the thinRepublic.king, insights and experiences that these founders needed to make businesses work: How Pleasant Rowland’s unshakeable belief in her product gave birth to American Girl. How Jim McCann’s authenticity rescued his 1-800-FLOWERS from crippling debt. And how wanderlust, a cache of surplus clothes and a sideline flea market business inspired Mel and Patricia Ziegler to start Banana
“No matter how much you know there is always more to learn. This conference taught a great deal about getting books sold out of the normal channels.”
Mel Cohen, Inspired Authors Press, LLC, 2013 APSS conference attendee
See the agenda for the 2014 APSS Book-Selling University at www.bookapss.org/APSS2014Agenda.pdf
“If you don’t risk anything you risk even more.”
"It's not creative unless it sells," goes the advertising line. You can have the greatest idea in the world, but if you can't sell it you won't get very far. What are three reasons that someone would want your idea or product? What benefits does it provide? What does it promise? How can you make your idea more attractive to other people?