Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out: http://tinyurl.com/lbvs5fd
April 17: How to Get Quality Book Printing at the Best Price, by Phil Knight of Color House Graphics http://tinyurl.com/mhx9tb4
The link to the recording of "Anatomy of a Book Cover" is http://tinyurl.com/kgmfdhl
The link to the recording of "Networking Made Easy," http://tinyurl.com/np76oep
Find links to the recordings of all 2013 APSS webinars at
Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly
We are planning the Second Annual APSS Sales Conference for October 24-25 in Philadelphia. This will be at an airport hotel with easy access to historic downtown for those who want to do a little sightseeing around the event. We are planning a different format, new topics and additional speakers. More information will come soon, but save the dates!
For more information contact Brian Jud at…
In this last segment of our series on making better book-marketing decisions the focus will be on what you can do to improve the accuracy and impact of your major decisions. Here are the Top Ten Keys to Making Better Decisions.
Here you will find instructions for creating a marketing plan of a business title as well as a sample prospect list with 28 pages of potential special-sales buyers who can purchase your books in large, non-returnable quantities. There is a description of how corporations use books as premiums and how you can find sales representatives to sell your business books for you to corporate buyers.
Click on the spotlight and sign in to get all this information.
I'll be traveling out of the country with no Internet access for the next week, so you have a break until April 28 with no "Tips of the Day." I'll leave you with a quotation about how to be successful in publishing: "Early to bed, early to rise, work like heck and advertise." Have a great week.
Sales Is a Contact Sport: Practical Advice and Ideas for Building Sales Expertise and Increasing Sales Production, by Tony Cefalu: Sales success is rooted in a fundamental understanding of how customers think, buy, and react to sales professionals and the sales process. It takes you on a unique journey towards understanding the basic emotional nature of people and applies that knowledge in building practical sales strategies that produce results. You'll be introduced to such concepts as: People are Complex, but they are Consistently Complex; Customers Feel First and Rationalize Later; What All Customers Crave; If You Live by Price, You Die by Price; Overcoming the Competitions Lower Price; Customer Perception Doesn't Need to be Accurate, Just Favorable; Value is in the Eye of the Beholder; Sales Is a Contact Sport is a must read for anyone wanting to take their production results to the next level.
"Thank you for all your information. It is helping me to sell my book. All your ideas are so creative. Keep up your great work. You definitely help people like me first time author and publisher."
Vivian R. Jacobson
“Book marketing is like a 21-speed bicycle, with gears most of us never use.”
There are many elements that go into producing and marketing a book successfully. APSS has reduced them to a list of the 150 most important things you can do to reach your goals. These will be presented in groups of five over a period of time. They may help you get unstuck in your marketing efforts, sell more of your books and build your publishing empire. Here are tips 146-150:
146. Prospect for new business. The sales calls you make today may yield sales in six months or more. Spend time every day following up on current prospects and those who could be long-term potential buyers.
147. Do not conduct book signings. People will come to an event to her information that is helpful to them. Give them information and then sell your book to them.
148. Know your buyers and your message. Sending the right message to the wrong target market will have little impact on sales. Similarly, communicating the wrong message to the right audience will increase sales minimally. Communicate the right message to the right audience and you should sell more books.
149. Prepare a one-sheet for the media. It should open with a targeted headline. Describe the benefits of your book to the show’s audience. Describe your credentials and media experience. List the topics you can discuss and close with your contact information.
150. Enjoy the ride. There are many opportunities for negativity, but use them as learning experiences. Take your work seriously, but not yourself. Have some fun along the way. The axiom for success in any business is to do what you love and love what you do.
151. Under-promise and over-deliver. Do more than you said you were going to do, on time and under budget.
Lunch Ticket http://lunchticket.org seeks creative writing for young people, fiction, poetry and art.