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Book Selling University

Book Selling   University

   October 24 – 25,  



Keynote by the former VP of Special Sales for Random House

Presentation by Dan Poynter

Sponsored by Bowker

Discover how to …

            Find more buyers

            Sell in large quantities

            Sell non-returnable


More information:



Membership Special

Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out:

Past and Future APSS Webinars

The recording of "How to Negotiate Large-Quantity Sales," is at

The recording of 10 book consults is at

The recording of "12 New Rules that Build Author Platform," is

The recording of "20 Ways You Can Sell More Books with an APSS Membership" is at

The recording of "Making Persuasive Presentations For Large-Quantity Sales" is at


Sell more books with
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Executive Director's Blog

Special offer to attend Book Selling University at a discount

One of the sponsors at Book Selling University has agreed to pay $150 of your registration fee. Normally $350, you can attend for $200 if you register by October 20. This is limited to the first five people who register.

  • Keynote presentation by John Groton, former Random House Vice President of Special Markets
  • Special presentation by Dan Poynter…

Top 10 Tips for Selling More Books

The relationships you build with others in youur distribution network can have a direct impact on your sales. Being in control of your emotions can help you build positive relationships with them. Here are Ten Ways to Build Positive Relationships (From Think and Grow Rich, by Napoleon Hill). 

  1. Keep cool when those around you lose control
  2. Remember there are three sides to every argument – your side, the other’s side and the right side (usually somewhere between the two extremes)
  3. Treat people as if they were rich relatives from whom you expect to inherit a fortune
  4. Look for -- and act upon -- the seed of an equivalent benefit in every negative situation you encounter
  5. Do less talking and more listening
  6. Do not talk about others until asking yourself 1) is it true, and 2) will it benefit the person? If your answer is no to either, do not say it.
  7. Know the difference between friendly analysis and unfriendly criticism.
  8. Be tolerant of people and give them the benefit of doubt
  9. Do not make an incident over a petty annoyance
  10.  Focus on what you want, not on what you don’t want.

In the Special-Sales Spotlight

This column regularly features a different special-sales (non-bookstore) topic. The current Spotlight is on information to help you sell non-fiction books to non-bookstore buyers.

Here you will find instructions for creating a marketing plan for a non-fiction book. 

Click on the spotlight and sign in to get all this information. You will need your APSS membership number to access the information.

Special-Sales Tip of the Day, October 21, 2014

A broad-line strategy is usually more successful because stronger titles support weaker ones, customer recognition spills over to the entire line, your titles will display a greater presence in bookstores and your promotional costs are spread over more titles.

How to create a broad-line strategy? Find out at Book Selling University, Oct 24-25 in Philadelphia. See the complete agenda with our new presentation topics at

Read it and Reap

In Strategic Thinking: A Four Piece Puzzle, noted strategy consultant, Bill Birnbaum, has spent twenty-five years helping corporate clients develop their strategic plan.  He counsels, “Successful strategic planning always begins with sound strategic thinking.” A stickler for focus, he advises clients to commit valuable resources to those specific activities essential to success in their particular business. 


You Said It

“I was so impressed with the speakers and content, and I left feeling inspired and excited about the knowledge I gained and the new contacts I made.”

               Erika Liodice, attendee at the 2013 APSS conference

See the agenda for the 2014  APSS Book-Selling University at or register at


They Said It

Get Unstuck -- Think something different

Scientist Albert Szent-Gyorgyi said that creative thinking consists of “looking at the same thing as everyone else and thinking something different.” The first person who looked at waste sawdust and thought “compressed fire log” did this. So did the first person who felt a burr and thought “Velcro,” or saw a bat flying at night and thought “radar,” or saw an armadillo and thought “military tank.” Gutenberg combined the wine press and the coin punch to create movable type and the printing press. In what different ways can you think about selling your book?

To get more ideas for selling your book where you never thought possible attend Book Selling University, Oct 24-25 in Philadelphia:

Novel Ideas -- Helpful Tips for Marketing Fiction

Judith Appelbaum and Florence Janovic  list 10 Leading Questions For Targeting Fiction Readers. They will describe one each week.

3) What do the protagonists do? The central character of James Halperin's speculative novel, The Truth Machine, is a computer whiz. What better place to look for like-minded readers than the Web? Even before the pub date, Halperin put material from and about his story on his Ivy Press site, and the Random House site featured it too. Every month, several thousand visitors to the site are a source of praise, sales, and word-of-mouth momentum. Typical comments are: "I will definitely buy the book." "I work at (bookstore) and will be recommending it." "I will definitely purchase it." And from another bookseller, "Will recommend it to my customers and managers."

The APSS Book-Selling University can help you sell fiction to non-bookstore buyers. See how at


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