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Book Selling University

Book Selling   University

   October 24 – 25,  



Keynote by the former VP of Special Sales for Random House

Presentation by Dan Poynter

Sponsored by Bowker

Discover how to …

            Find more buyers

            Sell in large quantities

            Sell non-returnable


More information:



Membership Special

Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out:

Past and Future APSS Webinars

The recording of "How to Negotiate Large-Quantity Sales," is at

The recording of 10 book consults is at

The recording of "12 New Rules that Build Author Platform," is

The recording of "20 Ways You Can Sell More Books with an APSS Membership" is at

The recording of "Making Persuasive Presentations For Large-Quantity Sales" is at


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Executive Director's Blog

Announcing: The APSS Publishing Company

At the APSS Book Selling University (October 24 - 25) we will introduce APSS Publishing. This is the new way to have your manuscript published in any format with marketing support, national bookstore, retail and non-bookstore distribution from one source. APSS has started our own publishing imprint and you are invited to be one of our inaugural authors. More details to come soon, but you can find the current information at…

Top 10 Tips for Selling More Books

Publishers pride themselves on coming up with creative ideas for new titles. Indeed, it is a requisite task for long-term success. But innovation for its own sake is less likely to lead to profitable new content or services (for both you and your customers) than will developing products to solve prospects' problems. Here are the Top Ten Tips For Creating New Products and Services with Your Customers in Mind:

  1. Develop ideas that meet market needs and contribute to profitability
  2. A first step may be to redefine your mission from that of publishing books to solving readers’ problems with your content
  3. Analyze your business model for consistency in purpose -- does it need re-invention
  4. Recognize that solving market problems presents simultaneous operational challenges and opportunities for growth (on which will you dwell?)
  5. Product and service innovations should be scalable
  6. The result of a creative session is not just an idea, but practical content that when implemented benefits customers and your business.
  7. The pursuit of shared value must be communicated internally and externally
  8. Involve your customers, your mastermind colleagues and prospects in creative focus groups to develop concepts and implementation strategies
  9. Establish milestones to evaluate progress toward optimum mutual benefit creation; consider an exit strategy if execution goes awry
  10.  Seek opportunities for shared value outside your core business (i.e., in special sales or non-bookstore segments)

In the Special-Sales Spotlight

This column regularly features a different special-sales (non-bookstore) topic. The current Spotlight is on information to help you sell non-fiction books to non-bookstore buyers.

Here you will find instructions for creating a marketing plan for a non-fiction book. 

Click on the spotlight and sign in to get all this information. You will need your APSS membership number to access the information.

Special-Sales Tip of the Weekend, October 23-26, 2014

You can uncover valuable information simply by asking bookstore employees about the types of books people are requesting but that are not available; or by looking to the newspapers, magazines and even tabloids to see what people find fascinating; or attending BEA and the regional bookseller shows to ask the attendees what people are requesting in their stores; or by reading Publishers Weekly and other general-interest magazines for insights into new trends.

The APSS team will be at our Book Selling University this weekend in Philadelphia. Please join us. See the complete agenda at

Read it and Reap

Cowlicked! A Field Guide to Corporate Animals, by Don Lechner: From the lofty heights of The Sacred Cow to the lowly chambers of the Info Gofer, Don Lechner is your guide in this illustrated tongue-in-cheek field guide of corporate creatures. Discover such animals as, The Workhorse, The Breeze Shooter, and more in Cowlicked! A Field Guide to Corporate Animals.

You Said It

“I’m glad I attended. I learned enough new things, got enough new ideas and connected with enough great people to easily justify the time and cost of attendance. I’m eager to put all this new knowledge and my new connections to work.”  

               Gail Woodard, attendee at the 2013 APSS conference

See the agenda for the 2014 APSS Book-Selling University (Philadelphia, Oct 24- 25) at or register at


They Said It

Get Unstuck -- Use good ideas

”Don’t let your search for the great idea blind you to the merely good idea,” advises inventor Bob Metcaffe. “Reject everything except for the very best and you’ll end up with nothing.” Educator Donald Kennedy has similar feelings: ”A lot of disappointed people have been left standing on the street corner waiting for the bus marked Perfection.” What good ideas can you use?

To get more ideas for selling your book where you never thought possible attend Book Selling University, Oct 24-25 in Philadelphia:

Novel Ideas -- Helpful Tips for Marketing Fiction

Judith Appelbaum and Florence Janovic  list 10 Leading Questions For Targeting Fiction Readers. They will describe one each week.

4) Whose comments will send powerful signals to people who will like this book and talk it up? For Flight Path -- Jan Blais's novel about the post deregulation struggle to balance airline safety with profitability -- Highpoint Press used the author's professional connections to get blurbs from aviation experts and writers. Pre-pub praise included comments from the former director of the Smithsonian's Air and Space Museum, the author of The President's Plane Is Missing, and a senior captain for a major airline who chairs a national airline accident investigation committee.

The APSS Book-Selling University can help you sell fiction to non-bookstore buyers. See how at


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