SPANnet - Self Publishing Information

Book Selling University

Book Selling   University

   October 24 – 25,  



Keynote by the former VP of Special Sales for Random House

Presentation by Dan Poynter

Sponsored by Bowker

Discover how to …

            Find more buyers

            Sell in large quantities

            Sell non-returnable


More information:



Membership Special

Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out:

Past and Future APSS Webinars

The recording of "How to Negotiate Large-Quantity Sales," is at

The recording of 10 book consults is at

The recording of "12 New Rules that Build Author Platform," is

The recording of "20 Ways You Can Sell More Books with an APSS Membership" is at

The recording of "Making Persuasive Presentations For Large-Quantity Sales" is at


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

Email address:



Executive Director's Blog

Special offer to attend Book Selling University at a discount

One of the sponsors at Book Selling University has agreed to pay $150 of your registration fee. Normally $350, you can attend for $200 if you register by October 20. This is limited to the first five people who register.

  • Keynote presentation by John Groton, former Random House Vice President of Special Markets
  • Special presentation by Dan Poynter…

Top 10 Tips for Selling More Books

Publishers pride themselves on coming up with creative ideas for new titles. Indeed, it is a requisite task for long-term success. But innovation for its own sake is less likely to lead to profitable new content or services (for both you and your customers) than will developing products to solve prospects' problem. Here are the Top Ten Tips For Creating New Products and Services with Your Customers in Mind:

  1. Develop ideas that meet market needs and contribute to profitability
  2. A first step may be to redefine your mission from that of publishing books to solving readers’ problems with your content
  3. Analyze your business model for consistency in purpose -- does it need re-invention
  4. Recognize that solving market problems presents simultaneous operational challenges and opportunities for growth (on which will you dwell?)
  5. Product and service innovations should be scalable
  6. The result of a creative session is not just an idea, but practical content that when implemented benefits customers and your business.
  7. The pursuit of shared value must be communicated internally and externally
  8. Involve your customers, your mastermind colleagues and prospects in creative focus groups to develop concepts and implementation strategies
  9. Establish milestones to evaluate progress toward optimum mutual benefit creation; consider an exit strategy if execution goes awry
  10.  Seek opportunities for shared value outside your core business (i.e., in special sales or non-bookstore segments)

In the Special-Sales Spotlight

This column regularly features a different special-sales (non-bookstore) topic. The current Spotlight is on information to help you sell non-fiction books to non-bookstore buyers.

Here you will find instructions for creating a marketing plan for a non-fiction book. 

Click on the spotlight and sign in to get all this information. You will need your APSS membership number to access the information.

Special-Sales Tip of the Weekend, October 22-26, 2014

The packaging for one title may be different for various target segments. For instance, you may decide to release a title in hard cover for the library market, soft cover for bookstores and in a small, 4" x 6" size for gift markets. The same book might also be customized for your corporate prospects.

The APSS team will be at our Book Selling University this weekend in Philadelphia. Please join us. See the complete agenda at

Read it and Reap

In Strategic Thinking: A Four Piece Puzzle, noted strategy consultant, Bill Birnbaum, has spent twenty-five years helping corporate clients develop their strategic plan.  He counsels, “Successful strategic planning always begins with sound strategic thinking.” A stickler for focus, he advises clients to commit valuable resources to those specific activities essential to success in their particular business. 


You Said It

“I’m glad I attended. I learned enough new things, got enough new ideas and connected with enough great people to easily justify the time and cost of attendance. I’m eager to put all this new knowledge and my new connections to work.”  

               Gail Woodard, attendee at the 2013 APSS conference

See the agenda for the 2014 APSS Book-Selling University (Philadelphia, Oct 24- 25) at or register at


They Said It

Get Unstuck -- Think something different

Scientist Albert Szent-Gyorgyi said that creative thinking consists of “looking at the same thing as everyone else and thinking something different.” The first person who looked at waste sawdust and thought “compressed fire log” did this. So did the first person who felt a burr and thought “Velcro,” or saw a bat flying at night and thought “radar,” or saw an armadillo and thought “military tank.” Gutenberg combined the wine press and the coin punch to create movable type and the printing press. In what different ways can you think about selling your book?

To get more ideas for selling your book where you never thought possible attend Book Selling University, Oct 24-25 in Philadelphia:

Novel Ideas -- Helpful Tips for Marketing Fiction

Judith Appelbaum and Florence Janovic  list 10 Leading Questions For Targeting Fiction Readers. They will describe one each week.

3) What do the protagonists do? The central character of James Halperin's speculative novel, The Truth Machine, is a computer whiz. What better place to look for like-minded readers than the Web? Even before the pub date, Halperin put material from and about his story on his Ivy Press site, and the Random House site featured it too. Every month, several thousand visitors to the site are a source of praise, sales, and word-of-mouth momentum. Typical comments are: "I will definitely buy the book." "I work at (bookstore) and will be recommending it." "I will definitely purchase it." And from another bookseller, "Will recommend it to my customers and managers."

The APSS Book-Selling University can help you sell fiction to non-bookstore buyers. See how at


Support These Suppliers

© 2014   Created by Brian Jud

Badges  |  Report an Issue  |  Terms of Service