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Book Selling University

Book Selling   University

   October 24 – 25,  



Keynote by the former VP of Special Sales for Random House

Presentation by Dan Poynter

Sponsored by Bowker

Discover how to …

            Find more buyers

            Sell in large quantities

            Sell non-returnable


More information:



Membership Special

Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out:

Upcoming APSS Webinars

September 30: "20 Ways You Can Sell More Books with an APSS Membership;" 6:00 pm ET; Sign up at

The recording of "Making Persuasive Presentations For Large-Quantity Sales" is at

The recording of "How to Sell Your Self-Published Book to a 'Real' Publisher," is


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Executive Director's Blog

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2014 APSS Book-Selling University -- Speaker Highlight

October 24-25 in Philadelphia --  sponsored by Bowker

Kathi Dunn will present: "Stop The Presses! Redesigning Your Cover to Increase Sales in Special Markets"

 Did you know that book buyers spend an average of 3 to 8 seconds studying your cover before deciding whether to say YES to your book? A whopping 75% of booksellers say that the cover is the most important element of the book. In this fast-paced, content-rich session, you'll learn from one of the nation's top book cover designers how bestselling book covers are created and the secrets behind each integral component, masterfully positioned to make the sale.

• See how one author revamped her old outdated cover and sold over one million books — without being in a bookstore.

• Hear now an author used his book cover to position himself as the leading industry expert and landed a $300,000 consulting contract.

• Discover ways to resuscitate an old book that is withering-on-the-vine and transform it into a vibrant, new profit center.

• Learn what you can do on your own, when to hire a professional, and how to work effectively with your cover designer.

• Experience mind-blowing step-by-step cover makeovers — so you don't make the same costly mistakes!

• Master an incredibly simple method of leveraging your book for high-end specialty sales.

See the full agenda and more information at

Top 10 Tips for Selling More Books

The Top 10 Colors for Genre Book Covers

  1. Self-Help – Mellow Yellow
  2. Western -- Hi-Yo Silver
  3. Yuppies – Purple Haze
  4. Medical – Gang Green
  5. Humor – Tickled Pink
  6. Political  -- Better Dead Than Red
  7. Cookbook – Parsley, Sage, Rosemary and Lime
  8. Entertainment - Moulin Rouge
  9. Fiction -- Dorian Gray
  10. Fiction -- Back to the Fuchsia

In the Special-Sales Spotlight

This column regularly features a different special-sales (non-bookstore) topic. The current Spotlight is on information to help you sell non-fiction books to non-bookstore buyers.

Here you will find instructions for creating a marketing plan for a non-fiction book. 

Click on the spotlight and sign in to get all this information. You will need your APSS membership number to access the information.

Special-Sales Tip of the Day, September 30, 2014

Preparing strategy and marketing plans is analogous to what tracks are to a train. They keep the train heading towards its destination but they do not propel it forward. It is up to you to perform the actions, creating the power and energy for forward motion.

For more tips on effective marketing, attend Book Selling University, Oct 24-25 in Philadelphia: or register at

Read it and Reap

Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi is the classic book that introduced the idea of ‘flow’ — those delicious moments when the challenge we face is so exquisitely matched to our capabilities that we lose our sense of time, even our sense of self.


You Said It

“Every independent publisher who is working to increase their sales must attend this conference.”

       Erika Liodice, attendee at the 2013 APSS conference

See the agenda for the 2014  APSS Book-Selling University at or register at


They Said It

“It takes a lot of courage to show your dream to someone else.”

          Erma Bombeck

Get Unstuck -- Think like a kid

A high school English teacher drew a dot on the blackboard and asked the class what it was. "A chalk dot on the blackboard," was the only response. The surprised teacher said, " I did this exercise with a group of kindergartners and they thought of 50 different things it could be: a squashed bug, an owl's eye, the top of a telephone pole as seen from a plane." What would five-year-old children see if they were looking at your project?

Novel Ideas -- Helpful Tips for Marketing Fiction

Scribd This personal digital library features e-book subscriptions for virtually unlimited access to the world’s largest collection of e-books and written works. Works include everything from classics to bestsellers to landmark court filings. The books are synced automatically, so you can download anywhere.


The APSS Book-Selling University can help you sell fiction to non-bookstore buyers. See how at

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