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Upcoming APSS Webinars

August 7: How to Catapult Your Brand (or Yourself) Into a Starring Role! by TSUFIT

The link to the recording of "Turn Your How-to Tips into a Tips Booklet," is 

The link to the recording of "How to Sell More Fiction Books" is

The link to the recording of "Bowker's Tips for Selling More Books" is

The link to the recording of "How to Use Virtual Author Assistants to Increase Your Sales" is

The link to the recording of “Speaking On Your Book," is


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Executive Director's Blog

APSS One-Day Consulting Programs -- coming soon near you

Are you getting your share of book sales in the $16 billion non-bookstore market? Now you can, with personal coaching customized to your books. Our next one-day events will be in Atlanta (Sept 13) and Chicago (Oct 4).

APSS can help you  find new ways to sell more of your books to schools, associations, corporations, military buyers and government agencies that need books just like yours. You will discover opportunities in new market niches, how to contact interested buyers and…

2014 APSS Book-Selling University -- Speaker Highlight

October 24-25 in Philadelphia --  sponsored by Bowker

Dan Poynter is an author of more than 100 books, has been a publisher since 1969 and is a Certified Speaking Professional (CSP).

 He is an evangelist for books, an ombudsman for authors, an advocate for publishers and the godfather to thousands of successfully published books.

 His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in The New York Times. The media come to Dan because he is the leading authority on book publishing.

 Dan travels more than 6,000 miles each week to share, inspire and empower writers, publishers and professional speakers through keynotes and seminars. 

See the agenda and more information at

Register by September  1 for the Early Bird Discount and other products, discounts and services

Top 10 Tips for Selling More Books

There are almost 400,000 ISBNs issued annually for new titles that are published. Yet statistics have shown that 93% of all these books will sell less than 100 copies. Why? Of course, some people publish a book simply because they always wanted to, and do not intend to sell it. Or they may choose to leave a legacy. But many people write a manuscript and publish it with an expectation of success. In addition to the fact that it is easy to have a manuscript published, APSS believes most books do not sell more than 100 copies because people write and publish without understanding what it takes to be successful. Here are my Top Ten Reasons Most Books Do Not Sell More Than 100 Copies.

1.  Writing with the assumption that the content is different from anything ever written on the topic, or that no other book exists on the subject

2.  Thinking one’s book is for everyone and not defining the target reader or niche.

3.  Describing a personal experience under difficult circumstances (“Everyone said I should write a book about that.”) and assuming, a) that it applies to other people, and b) that they will be interested

4.  Publishing without a fresh perspective on the topic, one that target readers will perceive as different, important and relevan

5.  Expecting a book to sell with no – or limited – marketing support from the author

6.  Publishing a book without using the services of a professional editor and experienced designers for cover and page layout

7.  Not understanding the publishing business (distribution, pricing, competition, promotion, finances)

8.  Selling only through bookstores (bricks and clicks) and not pursuing non-bookstore buyers

9.  Pricing a book based on page count or competition, and not considering its market value

10. Not preparing strategic, practical and objective marketing and financial plans


To paraphrase an age-old question, “If a tree falls in a forest and no one is there to hear it, does it make a sound?” My corollary is, “If a book is published and no one is told that it exists, will it make a sale?” 

In the Special-Sales Spotlight

This column regularly features a different special-sales (non-bookstore) topic. The current Spotlight is on information to help you sell children's books to non-bookstore buyers.

Here you will find instructions for creating a marketing plan for a children's book. 

Click on the spotlight and sign in to get all this information.

Special-Sales Tip of the Day, July 25, 2014

Prepare a common look for all communications devices and coordinate publicity, advertising, sales promotion, direct marketing and personal selling activities (online and offline) to maximize reach and frequency in each market segment.

Read it and Reap

Starting your own business is daunting—take heart in the wisdom of those who’ve persevered and launched some of America’s most successful enterprises. In How I Got Started from Fortune magazine, the men and women behind groundbreaking businesses tell their own stories of the creation and ascent of such icons as FedEx, Southwest Airlines, Staples, Domino’s Pizza, Crate & Barrel, and many more. This collection of 26 stories offers unfiltered access to the thinRepublic.king, insights and experiences that these founders needed to make businesses work: How Pleasant Rowland’s unshakeable belief in her product gave birth to American Girl. How Jim McCann’s authenticity rescued his 1-800-FLOWERS from crippling debt. And how wanderlust, a cache of surplus clothes and a sideline flea market business inspired Mel and Patricia Ziegler to start Banana

You Said It

“No matter how much you know there is always more to learn. This conference taught a great deal about getting books sold out of the normal channels.”

             Mel Cohen, Inspired Authors Press, LLC, 2013 APSS conference attendee

See the agenda for the 2014  APSS Book-Selling University at


They Said It

“If you don’t risk anything you risk even more.”

             Erica Jong

Get Unstuck -- Sell, Sell, Sell

"It's not creative unless it sells," goes the advertising line. You can have the greatest idea in the world, but if you can't sell it you won't get very far. What are three reasons that someone would want your idea or product? What benefits does it provide? What does it promise? How can you make your idea more attractive to other people?

Novel Ideas -- Helpful Tips for Marketing Fiction, by Cynthia Frank

This information is an excerpt from the boilerplate letter I often send to new poets who’ve submitted their work to us for royalty publication. By new, I mean they’re usually unpublished, at least in recognized, non-vanity publications, and novices when it comes to knowing how to submit their work. We only publish one poetry title per year, though I receive more than five submissions each week. So, here’s another view from my soapbox:

Watch out for archaic language and ungainly, inverted word order. This device calls attention to itself and prevents the reader from diving deep into the words.

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