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Past and Future APSS Webinars

Nov 6: "What’s the Big Idea? How to stand out in this crowd of over 300,000 new titles that were published last year." 6:00 pm ET,

The recording of "How to Negotiate Large-Quantity Sales," is at

The recording of 10 book consults is at

The recording of "12 New Rules that Build Author Platform," is

The recording of "20 Ways You Can Sell More Books with an APSS Membership" is at

The recording of "Making Persuasive Presentations For Large-Quantity Sales" is at


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Executive Director's Blog

The 2014 APSS University Was a Great Success

Our Second Annual APSS Book Selling University was held last weekend in Philadelphia. The speakers were highly rated and according to attendee feedback, their information was evaluated as appropriate and needed. The presenters gave attendees specific information for selling their books as well as general information of value all. We have already started planning for next year, so please let me know your ideas for location, speakers and topics.

We have more programs and…

Top 10 Tips for Selling More Books

Some publishers acquire new titles by considering its fit into their current list of titles. While this is not bad, it is only part of the process. The authors themselves should be part of the decision and the publisher should acquire one in much the same process as a sports team acquires its players. Here are Top Ten Tips for Deciding Which Authors to Acquire

  1. Acquire authors who have based their content on an identified market need
  2. Give preference to authors who provide you with a marketing plan outlining the activity they will do to promote their book
  3. Find those who regularly update their knowledge of their topic
  4. Choose authors that have the content, creativity and ability to create a series of titles
  5. Seek content that can help you exploit opportunities in non-bookstore marketing
  6. Acknowledge authors who have taken the time and courses to learn the craft of writing
  7. Select a mix of titles, i.e., content with opportunities for sales in special markets as well as that destined for sales only through bookstores
  8. Recognize those with a realistic understanding of probable sales
  9. Choose authors with an appreciation of the need for their participation to make sales happen, and their ability to do so
  10. Give preference to those authors whose personality fits with your company’s culture



In the Special-Sales Spotlight

This column regularly features a different special-sales (non-bookstore) topic. The current Spotlight is on information to help you sell non-fiction books to non-bookstore buyers.

Here you will find instructions for creating a marketing plan for a non-fiction book. 

Click on the spotlight and sign in to get all this information. You will need your APSS membership number to access the information.

Special-Sales Tip of the Day, October 31, 2014

The trick is to find people in non-bookstore markets such as corporations, associations, schools and the military who can buy your books in large, non-returnable quantities. The treat is that you will sell more books and become more profitable.

Read it and Reap

52 Weeks of Business Success says that the only way to have lasting success is by having a gradual change from unproductive habits to successful habits.  Tiffany Colter has created a book that models many of the steps she took to build a company from her kitchen table to and thriving company. Also available in Spanish.

You Said It

“Whoa - I'm still on a high from the APSS Book Selling University and my mind is buzzing from all the ideas and potential opportunities! I must say -- Brian Jud and Guy Achtzehn are creative marketing geniuses and know all the unique and non-traditional places to promote and sell one's books and.... it's NOT the bookstore! So grateful to learn from these amazing industry experts and other leaders! I'm already implementing a number of strategies and seeing some happy results.”

Dorit Sasson (October 26 -- one day after attending the 2014 Book Selling University)


They Said It

"You don't become great by trying to be great. You become great by wanting to do something and then doing it so hard that you become great in the process."

            Randall Munroe


Get Unstuck -- Listen to that hunch

According to experts, our subconscious minds constantly record and store unrelated data from the outside world. Later, it combines these data into good answers – hunches – if you simply ask, trust and listen. These hunches can lead you to making a call to a corporate buyer today instead of tomorrow (when the buyer just left for vacation), or asking a well-timed question that closes the sale. What hunches do you have about your book?

Novel Ideas -- Helpful Tips for Marketing Fiction

Judith Appelbaum and Florence Janovic  list 10 Leading Questions For Targeting Fiction Readers. They will describe one each week.

5) Does the novel fit into a category that has well-developed sales and publicity networks?

Is it, for instance, science fiction, romance, mystery, Jewish, Christian, gay, feminist, or literary? Routes to feminists -- to take just one example -- include more than 175 bookstores; a publication, Feminist Bookstore News, in which you can advertise and which sells its mailing list on labels for a modest fee; and at least 60,000 academics involved with Women's Studies courses, who can be reached via lists available from the College Marketing Group.


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