The marketing-planning process is similar to using a kaleidoscope. There are a finite number of pieces, but you can create an infinite number of combinations simply by rearranging them. However, you can also spend a great deal of time searching for the ultimate combination. Instead, manipulate the data you have until you feel comfortable with a given plan and then take action. As you proceed, new information will be added to the mix and you will need to re-evaluate your direction and progress. But each turn will bring you closer to your ultimate, long-term objectives.