APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'marketing' (77)
| Discussions | Replies | Latest Activity |
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APSS Staff Ask questions that can increase your salesThe metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue.… Started by Brian Jud |
0 | Sep 23, 2014 |
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APSS Staff Or, try value-based positioningThe second way (one more to follow) to create a positive image in the minds of your customers is value-based positioning. This is founded o… Started by Brian Jud |
0 | Sep 9, 2014 |
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APSS Staff Discover how to be more strategically creativeBook publishers rightfully believe they grow their revenue and profits by performing innovative marketing activities. But thinking about cr… Started by Brian Jud |
0 | Sep 5, 2014 |
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APSS Staff Overcome obstacles in your marketing effortsMuch of the world has its defenses up to keep out new ideas. You need to become a warrior and do what is necessary to make your idea a real… Started by Brian Jud |
0 | Sep 4, 2014 |
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APSS Staff Define your books, not your buyersSome publishers define their customers in terms of the people who purchase and read their books. Instead, define your books in terms of the… Started by Brian Jud |
0 | Sep 2, 2014 |
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APSS Staff Plan as you writeAs businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you comb… Started by Brian Jud |
0 | Aug 28, 2014 |
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APSS Staff Use your marketing kaleidoscopeThe marketing-planning process is similar to using a kaleidoscope. There are a finite number of pieces, but you can create an infinite numb… Started by Brian Jud |
0 | Aug 27, 2014 |
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APSS Staff Can you be too passionate about your book?An interesting article in the August 25 Wall Street Journal (“How an Entrepreneur’s Zeal Can Destroy a Startup” Pg R1) should be mandatory… Started by Brian Jud |
0 | Aug 26, 2014 |
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APSS Staff An easy way to plan to increase your salesDid you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by… Started by Brian Jud |
0 | Aug 26, 2014 |
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APSS Staff Timing is criticalGet celebrity endorsements, rights’ sales, distribution and pre-publication publicity well before your book is released. Started by Brian Jud |
0 | Aug 22, 2014 |
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