APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'marketing' (77)
| Discussions | Replies | Latest Activity |
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APSS Staff Get sales at off-peak timesBefore you publish your book, find out if there are seasonal variations. If so, how can you get sales in off-peak seasons? Started by Brian Jud |
0 | Nov 3, 2014 |
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APSS Staff Plan how you will reach your buyersBefore you publish your book, find out if customers are congregated in easy-to-reach geographic or demographic concentrations. If not, how… Started by Brian Jud |
0 | Oct 31, 2014 |
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APSS Staff Look for ways to re-purpose your contentBefore you publish your book, find an opportunity to extend your product line. How about brand or author extensions? Started by Brian Jud |
0 | Oct 30, 2014 |
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APSS Staff A lesson from the APSS Book Selling UniversityDon’t be overwhelmed by the feeling that you have to implement all the ideas you learned at Book Selling University (or anywhere). Prioriti… Started by Brian Jud |
0 | Oct 29, 2014 |
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APSS Staff Sell more books through AmazonWe added new topics to the agenda for Book Selling University. Now you can see “How to Sell 125,000 Books Annually Through Amazon” and “How… Started by Brian Jud |
0 | Oct 14, 2014 |
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APSS Staff How do you make decisions?Are you a “Maximizer” or a “Satisficer” when you make decisions? Take a quick test in today’s (October 7) Wall Street Journal (pg D1). Maxi… Started by Brian Jud |
0 | Oct 7, 2014 |
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APSS Staff Look at things differently and get marketing ideasA high school English teacher drew a dot on the blackboard and asked the class what it was. "A chalk dot on the blackboard," was the only r… Started by Brian Jud |
0 | Oct 3, 2014 |
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APSS Staff Sell books as you would Coca-ColaHow can you make more money selling to non-bookstore buyers? Consider this example. A consumer buys a 24-pack of Coca-Cola for about $ .25… Started by Brian Jud |
0 | Sep 30, 2014 |
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APSS Staff Are you too smart to communicate?There was an interesting article in the September 27, 2014 Wall Street Journal (“When Being Too Smart Ruins Writing,” page C3). Here is an… Started by Brian Jud |
0 | Sep 29, 2014 |
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APSS Staff Focus on what you can control and increase salesMany authors and publishers focus on the production process as the means of creating value. Their success is measured in terms of units mov… Started by Brian Jud |
0 | Sep 24, 2014 |
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