Helping Publishers Sell More Books in More Ways
Another success story from APSS member Denise M. Baran-Unland: My team and I have not only learned practical tips that actually work, we've learned the strategies that make them work. Since 2020, we have learned more through (APSS) than through all other sources combined - ever since I started writing my first book in 2008. And we have increased our sales every year because of it.
Selling books is much like selling housing. Not everyone in the housing market is seeking a similar residence. There are groups of people with preferences for apartments, condominiums, colonials, contemporaries or ranch houses. Within each segment, some people may also demonstrate a unique preference for layout, location, yard size and color. There is also geographic segmentation for those who prefer city dwellings vs. homes in the suburbs or in rural settings.
“So what!” you say? Compare this to selling books in the academic segment. There are public schools, vocational schools, military schools, private schools, distance learning, home schooling and colleges, among others. In the college segment, you can sell books to many different types of colleges/universities/trade schools, through bookstores, to libraries, to students, to instructors as textbooks or supplementary reading. Each buys for a different reason. Your content remains the same, but the way you communicate its benefits to the reader change. Customize your promotion to the needs of each.
Will your new book have life after birth? The book-marketing process does not start when your first books are delivered. There are many marketing actions you can take before your book is published. Here is a timeline: www.bookapss.org/PrePubTimeLine.pdf
Fulfillment
Book Clearing House Distribution and Fulfillment. BCH has been in business over 15 years providing order fulfillment for Small Presses. We represent over 800 Small Presses, distributing over 4,000 titles. These books, videos and audios are often not in bookstores or the Internet. The subject matter covers a broad range of fiction and non-fiction (click on Book Categories.) Browsing our Book Categories and Titles will suggest other books in your area of interest. BCH caters to titles tending to be underrepresented in most bookstores and data bases. More information at www.bookch.com. Contact BrianJud@bookapss.org for submission information.
Mickey Spillane was quoted in the Wall Street Journal having said, "I don't have fans, I have customers. I’m a writer. I give ‘em what they wanna read.”
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Sell more books with
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Free, Online, On-Demand Courses that Help You Sell More Books
Book Selling University is a series of self-paced courses to help you produce better books and sell more of them
Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark
All courses are available for free to view as frequently as you want at www.booksellinguniversity.com. Read a course description then click "Take Course" to view it . Or, go to http://www.youtube.com/ and search for Book Selling University.