Marketing Gurus Share Secrets of Success


		Patricia Fry, President, Matilija Press, Ojai, CA "Independent Publishing—The Right Way to Write, Publish, and Sell Your Book" Patricia Fry is a full-time freelance writer and the author of 24 books, including “The Right Way to Write, Publish, and Sell Your Book.” While she also works with traditional publishers, many of her books were published through Matilija Press—a company she established in 1983 before independent publishing was fashionable. Patricia is the president of SPAWN (Small Publishers, Artists and Writers Network). She is an international speaker on subjects related to authorship and publishing. www.matilijapress.com ________________________________
		Brian Jud, President, Book Marketing Works, Avon, CT "Seven Steps to Planning Success" & " Extreme Profits in Non-Bookstore Markets" Brian Jud is an author, publisher, book-marketing consultant, seminar leader, and host of the television series "The Book Authority." He earned undergraduate and graduate degrees in marketing and spent twenty years in corporate sales and marketing positions. In 1990 he founded and became the president of Marketing Directions, Inc. In 1996 he formed a subsidiary, Book Marketing Works, L.L.C., to help authors self-publish and market their books. Brian is the author of Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets published by Publishers Weekly. www.bookmarketingworks.com ________________________________
		Penny Sansevieri, President, Author Marketing Experts, Inc., San Diego, CA "Discover the Right Marketing Media for Your Book" & "Getting Book Reviews to Rocket You to the Top" Penny Sansevieri began her career in the publicity, book marketing, and literary field more than ten years ago. During that time she has been an author, publicist, freelance writer, and instructor. Her own company, Author Marketing Experts, Inc., has developed and implemented countless marketing and publicity strategies. Her clients have been featured in USA Today, the Wall Street Journal, National Public Radio, MSNBC, Something You Should Know, The Heloise Show, and many others. She has been featured on The NBC Morning Show, The Fox 6 Morning Show, KNPT Talk Radio in Oregon, Mix 95.7 in San Diego, KFNX in Phoenix, and many more. Author Marketing Experts, Inc. _____________________________________
		Erin Eaves, Senior Manager, Advantage Program, Amazon.com, Seattle, WA "Use Amazon to Sell Your Books and Much More!" As Manager of Amazon Advantage, Erin Eaves leads the company’s efforts to help small vendors and independent artists offer their books, CDs and films directly to Amazon’s tens of millions of customers. Since joining Amazon.com in 2000, Eaves has had various leadership roles in inventory and vendor management for the company. Prior to joining Amazon.com, Eaves spent nearly 10 years as a buyer for major apparel retailers. Amazon Advantage Program ________________________________
		Jeniffer Thompson - President, monkeyCmedia, San Diego, CA "Web Site Wow - Planning World Class Web Presence" Through Monkey C Media, Jeniffer Thompson runs a full design house offering a wide range of design services and marketing concepts. Jeniffer will teach the hottest marketing secrets and tricks of the trade that optimization experts don't want you to know. www.monkeyCmedia.com ________________________________
		Eric Kampmann, President, Midpoint Trade Books, New York, NY "Distribution & Distributors: How to Get into Bookstores" Midpoint's focus and expertise is selling to -- and through -- the major national accounts. Together these large retail, wholesale, and e-commerce companies represent more than 90% of the total trade book business. They know them well and work hand in hand with them to maximize the sales of their publishers' books. www.midpointtrade.com ________________________________
		Barry Kerrigan, President, Desktop Miracles, Stowe, VT “Designing Book Covers that Sell - Panel” Barry Kerrigan is the President and Founder of Desktop Miracles, a book design and production studio celebrating its 12th Anniversary. His involvement in book design and production spans 17 years. Barry is a frequent speaker and exhibitor at publishing seminars and trade shows nationwide, and the author of the soon to be released Book Design & Production: The Ultimate Guide to Editorial, Design, Production, and Manufacturing. www.desktopmiracles.com ________________________________
		Pamela Terry, Owner, Opus 1 Design. Specializing in book cover and interior design. Opus 1 Design is a small boutique company that’s been in business for 9 years. Pam also brings the understanding and knowledge of being a self-publisher, having published her own book, 14 years ago. www.opus1design.com/ ________________________________
		Cathy Bowman, Vice President of Design, About Books, Inc., Colorado Springs, CO “Designing Book Covers that Sell - Panel” As Vice President of Design for About Books, Inc., Cathy Bowman has designed hundreds of book covers. With over twenty years experience as a graphic artist, Cathy understands both the fundamentals of design and the current trends in the industry. ________________________________

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