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2006 Conference Schedule
Friday—October 27, 2006
8:00–9:00 Registration/Coffee/Trade Show
9:00–9:30 Welcome & Introductions
9:30–10:15 The Right Way to Write, Publish, and
Sell Your Book— Patricia Fry
10:15–11:00 Seven Steps to Planning Success—Brian Jud
11:00–11:30 Break/Trade Show Exhibits
11:30–12:30 Web Site Wow–Planning World Class Web Presence–Jeniffer Thompson
12:30–1:45 Lunch
1:45–2:15 Intro to Breakout Sessions: Thinking Strategically
— Scott Flora
The breakout sessions will be an intensive, interactive forum—your opportunity to develop a marketing plan tailor-made to suit your needs.
2:15–3:30 Breakout Session
3:30–4:00 Break/Trade Show Exhibits
4:00–5:00 Creating a Lifetime of PR Success
Penny Sansevieri
5:00–6:00 Break/Trade Show Exhibit
6:30–8:00 Reception with Cash bar. Gather for food and fun to
increase your networking skills, creativity, and
sense of community.
Saturday—October 28
8:00–9:00 Registration/Coffee/Trade Show Exhibits
9:00–9:15 Announcements
9:15–10:15 Crafting a Message That Rockets You to the Top
Penny Sansevieri
10:15–11:15 Cover Design Panel —Cathy Bowman, Barry Kerrigan
11:15–11:45 Break/Trade Show Exhibit visits
11:45–12:45 Extreme Profits in Non-Bookstore Markets
Brian Jud
12:45–2:00 Lunch
2:00–2:30 Intro to Breakout Sessions: Brainstorming Ideas
— Scott Flora
2:30-3:30 Breakout Sessions
3:15–3:45 Break/Trade Show—Last chance to see exhibits
3:45–5:00 Incredible Internet Make Over—Jeniffer Thompson
7:00–9:00 SPAN Birthday Party
Sunday—October 29
8:00–8:30 Registration/Coffee
8:30–9:00 SPAN Association Membership Meeting
9:00–10:00 Distribution& Distributors: How to Get into
Bookstores— Eric Kampmann
10:00–10:15 Break/Trade Show
10:15–11:15 How to Make Amazon.com Work for You
Erin Eaves
11:15–11:30 Intro to Breakout Sessions: Time for Action
— Scott Flora
11:30–12:45 Breakout Sessions
12:45–1:30 Lunch
1:30–2:30 ”My Hottest Book Marketing Secrets"
Our speakers reveal all in this exposé.
2:30–3:00 Conference Wrap-up
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