You Are 24k

Your book will comprise of about 24k of data in an electronic catalog spanning petabytes in size.

More than 2/3rd's of your 24k will be devoted to a small, pixelated 97DPI image that isn't searchable. The remainder of the bits will be dedicated to its title, ISBN number, categorization, and description.

You are 24k.

And you will be surrounded by tens of millions of other titles in an electronic catalog, and the number of new entries into the catalog will grow exponentially in the years ahead.

That's because anyone, anywhere can publish and distribute through electronic catalogs; traditional barriers to entry that have so long been guarded by corporate publishing houses will be gone. The catalog will be accessible to all.

That will create exponential growth seeming like near- infinite supply. It will create exponential growth of near-infinite competition.

What separates your 24k catalog entry from somebody else?

A good picture? A well-written description?

Not at all. Everybody will have that. That's low-hanging fruit.

What will separate your wheat from the chaff is your audience, and the reviews and recommendations they leave in the catalog.

It will be your audience that will tell their friends about you, vouch for your title, share your goodness into their social network, and encourage others to LIKE or "friend" you. Word-of-mouth at the speed-of-light will be just as effective as mass media marketing through television and radio: just the right viral opportunity will send you - or your competition - vaulting over the moon overnight.

And there will be millions upon millions of authors who'll do nothing but clutter the catalog with crap, and detract from a willing reader finding you.

Electronic publishing will create near-infinite demand and near-infinite supply, and near-infinite competition. Everyone will get their 24k. The only way to overcome it will be how you create, foster, and extend a relationship with your readers. What's your relationship strategy?

R

www.simple-books.net