Independent Publishers and the new SEO paradigm

Since Google has updated its indexing code, it is now more important then ever to be content minded when thinking about your website on the Internet. This is because the new algorithm that Google uses to sort websites weighs and rewards newer content in a much greater fashion then before. This innovation is in part a direct response to the up-to-the-minute search and knowledge transmission capabilities of competing sites such as Twitter, or Microsoft's bing.

While this will especially benefit those that are searching for breaking local news and events, the tweaks in Google's code carries over to how they now view the Internet as a whole.

Independent or self publishers are especially positioned to take advantage of the new Google algorithms because they can strategically post content from their published books and manuscripts. These posts can be on your blog, to take full advantage of the RSS feed and the potential for syndication.

When it comes time to choose which of your words you might like to publish; find the fine line that straddles the expectations of your target audience and your need to monetize the content that you produce.

It may seem contrary to your business instincts, but sharing and posting portions of your work that have real meat on them adds value to your site. This will draw repeat readers to your site, and by making the posts keyword relevant, you are giving even more meat for Google to sink it's teeth in to.

The more you publish to your site and keep it up to date, the more your site's "newness" can help propel your pagerank to higher levels.

It should be mentioned, as well that while this change in the Google algorithms may prove to be revolutionary, much modern SEO theory should still be taken into consideration while considering strategy.