Book Marketing Strategy
The Executive Director's Blog
Small Publishers Association of North America - SPAN
With the book publishing industry in an ongoing state of evolution, and more and more opportunities for individuals to self publish cropping up, it is now more important than ever to focus on a strong and coherent strategy for marketing your current and upcoming book titles.
With that in mind, I present the following quotes and expert articles to help super-charge your marketing strategy:
"Find a Need and Fill it" -
Brian Jud, BookMarketingWorks.com
- Joel Friedlander, TheBookDesigner.com
"What else can writers blog about to help promote their books?"
- Nina Amir, WriteNonfictionNow.com
- Brian Jud, BookMarketingWorks.com
- Marie Ketner, Sheridan.com (Fyi, this one's a Whitepaper, and requires submission of an email address to download)
- Carol White, CarolWhiteMarketing.com
With any marketing strategy, one of the most important considerations, as you move forward, is the analysis of your current marketing efforts.
In that regard, here are a few articles that will help you to analyze your marketing:
How to Analyze Keywords for Search Engine Optimization
Email Marketing: Campaign Analysis, Metrics, Best Practices
Marketing Analytics - Success Through Analysis
How to Analyze a Profit and Loss Statement for a Print Marketing Ca...
An Analysis of Multichannel Marketing Campaign Performance
How to Calculate Return on Investment (ROI) for Marketing Campaigns
And, last but not least, Coming up on February 23rd is the next *FREE* SPAN Webinar:
Get Your Words' Worth:
Increasing the Impact of Verbal Communication in Marketing
The words you use when communicating to your prospects, audiences and customers can work for or against you. If you use the right words your media appearances, rear cover copy, personal presentations and publicity can help increase your sales. In this webinar you will discover ways to create powerful, positive and motivating marketing material simply by choosing the right words. You will learn creative tips for getting the immediate attention of people reading your letters and emails. And you will learn the seven words that are guaranteed to make a positive impact on any reader.
Thursday, February 23 at 6:00 pm Eastern time
Sign up at https://www1.gotomeeting.com/register/173550001
Thanks for reading and best of luck for all your marketing projects!
Bradley Flora
SPANnet.org
Executive Director
Comment
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Comment by Bradley Flora on April 28, 2012 at 9:17pm -
Sylvia,
Glad you like them. Let us know if you have a favorite!
We do Webinars every fourth Friday in the evenings. May's is on attending trade shows, stay tuned for more info and the sign up link.Bradley Flora
Executive Director
SPAN
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Comment by Sylvia Burton on April 20, 2012 at 3:26pm -
Thanks for sharing these great resources! I wish I hadn't missed the meeting in February. I can't wait to dig into some of these links, though. Cheers!
© 2012 Created by Bradley Flora.
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