Helping Publishers Sell More Books in More Ways
FAQ Index
Everything else
Thank you to Creative Minds Press for providing the content for this FAQ
May I use quotes or
song lyrics?
What is "Fair Use"?
May I trademark-protect my book title?
What should I have on my business card?
Should I get Publisher's Liability Insurance?
Does anyone ever succeed at Self-Publishing?
Are there any Publisher’s Associations I can join?
Are there any Writer’s Associations I can join?
What trade shows can I get into?
What books should I have on my
shelf—at easy reach?
Helpful Websites
May I use quotes or song lyrics?
Always get permission when using the direct words of someone else, whether it be song lyrics or a quote from a book. This material is copyrighted. There is no Fair Use in a commercial enterprise. You'll need to contact the publisher of those words. This process can take over a year (I know, I've had some interesting experiences), but some publishers are very quick in their responses. There have been some lawsuits where the person holding the copyright won against a publisher for using just three words as a quote. But if they are that recognizable, they are covered by copyright law.
You may use quotes and song lyrics that are in the Public Domain--that is, works that were published before 1915. Current copyright protection is the life of the author plus 75 years.
It is all right to paraphrase someone else's ideas (ideas are not copyright-able), as in: "Joe Somebody-or-other's theory that bats regularly fly to the moon is on it's face, laughable." You might want to include that book in your bibliography.
Fair Use is the notion that you may use a limited amount of copyrighted material in a non-commercial venue (ie: an academic paper or review). The right to use copyrighted material is not granted when the person using it is, say, publishing a book. For instance, you may not quote Oprah without getting permission from Harpo Enterprises. She owns her words. You can't re-publish the lyrics to a Jimmy Buffet song--in whole or in part--without permission from his music publishing company.
Read the Copyright office's own
memo on Fair Use.
Repeat: There is no Fair Use for publishers.
For more about Fair Use please see Lloyd Rich's or
Ivan Hoffman’s
webpage [see note] for an
explanation.
See this website for straight facts about copyright
myths.
May I trademark-protect my book title?
Unfortunately not. Titles are not subject to Trademarks. However, certain aspects may be--as in the "for Dummies" line. Check with the U.S. Trademark Office for full clarification.
Make sure you search for your possible book title over the Internet, in Amazon and going through open databases like Border's in-store title search program. Even if you do this, there are no guarantees that someone won't come out on the market with a title exactly like yours. It's up to you to create a marketing plan to make people want your book and no other.
Yes. It’s very hard to look professional without one. Letterheads and business cards (see below) help give your business the look of legitimacy.
You can go to your local printer, give them a disk with your logo file on it, pick out lettering that pleases you and have a few hundred sheets printed. It will look very nice. It’s also not inexpensive.
It’s perfectly acceptable to create your letterhead in Word or WordPerfect and print them as you need them on nice bond paper.
Put your logo, your company name, address, phone and fax number, e-mail address and the URL of your website at the top. Make sure to pick a font that is easy to read.
What should I have on my business card?
Your logo, your company name, address, phone and fax number, e-mail address and the URL of your website.
Do not print this out from your computer onto those nasty forms you can buy at the office supply store. That’s like wearing plaid Bermuda shorts to a business meeting (unless you’re in Bermuda—but even then, plaid won’t do). A business card is an impression you leave with people long after you’ve left their presence. People keep cards. You want them to think well of you.
I used to sell business cards, so this is something I know a bit about. Have them printed on nice stock. I like "Classic Laid," but take the time to look at samples. Feel the paper. Oddly, texture is very important (in the Japanese culture, the texture of a business card is paramount). Pick what you like best. If money is tight, order 500 for an initial run. However, just as with books, the more you order, the lower your cost per unit.
As always, this depends on your preferences and business models. In a perfect world, you’d post your office address for the world to see. But it’s unlikely you have an office if you’re just starting out (and an office isn’t necessary until you need it).
I’ve seen arguments pro and con for using one’s home address. If security is a concern, this isn’t the option for you.
A USPS Post Office Box is a possible solution. Some people (your customers) are made nervous when there isn’t a physical address to which they can send checks, etc.
Private Mail Boxes signal everyone that you are a small company trying to appear bigger. Don’t bother with these. Besides, they are generally more expensive that the USPS.
Do I need Publisher's Liability Insurance?
Sometimes. If you are publishing a cookbook (you might accidentally publish a harmful ingredient, as Gourmet Magazine once did) or a book mentioning someone or something that might cause enough offense for someone to sue you, then yes, you need it. You also need to consult an attorney. Check out this website.
You might want to look over intellectual property lawyer Ivan Hoffman’s website [see note] to read more about the necessity of publisher’s liability insurance.
Does anyone ever succeed at
Self-Publishing?
For a bit of a boost, discover the kind of company a self-publisher
keeps—from Ben Franklin to Christopher Paolini. Go to John
Kremer's website.
Are there any Publisher’s Associations I can join?
Loads! Check out this website!
Are there any Writer’s Associations I can join?
Look at the bottom of this
webpage.
Canadian website.
Are there any book festivals I can go to and sell my book?
Leave it to the Library of Congress for the definitive list of book festivals.
Are there any trade shows I can go and show my books to bookstores?
These are the associations that I know of that
have trade shows:
Northern California
Independent Booksellers Association
Mountains
and Plains Booksellers Association
Pacific Northwest
Booksellers
Midwest
Booksellers Association
Southeast
Booksellers Association
New Atlantic
Booksellers Association (mid-Atlantic)
New
England Booksellers Association
What books
should I have on my shelf—at easy reach?
(Books mentioned on other pages)
Publishing Books (At least one of the following)
• The
Self Publishing Manual by Dan Poynter (Considered by many
the bible of self-publishing)
• The
Complete Guide to Self-Publishing by Tom and Marilyn
Ross
• Make
Money Self-Publishing by Suzanne
Thomas
• No
More Rejections. Get Published Today! By Penny Sanseveiri
• The
Publishing Game: Get Published in 30 Days by Fern Reiss
and
The Publishing Game: Bestseller in 30
Days
• Unlocking
the Secrets of Publishing by Sylvia Hemmerly
•
Start Your Own Self-Publishing Business (Entrepreneur Magazine's
Start Up) by Entrepreneur Press
Children's Books
•The
Business of Writing for Children: An Award-Winning Author's Tips on
Writing and Publishing Children's Books, or How to Write, Publish,
and Promote a Book for Kids by Aaron Shepard
•How
to Write a Children's Book and Get It Published by Barbara
Seuling
•A
Basic Guide to Writing, Selling, and Promoting Children's Books :
Plus Information about Self-publishing by Betsy B. Lee
•
Children's Book Covers : Great Book Jacket And Cover
Design by Ian
Powers
•How
to Write & Illustrate Children’s Books and Get Them
Published by Felicity Trotman (Editor), Treld Pelkey
Bicknell [British-market]
Book Design (At least one of the following)
•
On Book Design by Richard Hendel.
•
The Complete Manual of Typography by James Felici
•
Type & Layout: How typography and design can get your message
across - or
get in the way by Colin Wheildon
•Editing
Fact and Fiction : A Concise Guide to Book Editing by
Leslie T. Sharpe, Irene Gunther
•The
Chicago Manual of Style: The Essential Guide for Writers, Editors,
and Publishers (14th Edition)
•The
Elements of Typographic Style by Robert Bringhurst
•
By Its Cover: Modern American Book Cover Design by Ned
Drew, Paul Sternberger
•
Front Cover : Great Book Jacket and Cover Design
by Ian Powers
•
Children's Book Covers : Great Book Jacket And Cover
Design by Ian Powers
The Business Side of
Publishing (At least one of the following)
•
Business and Legal Forms for Authors and Self-Publishers by
Tad Crawford
•The
Copyright Handbook: How to Protect & Use Written
Words
•The
Copyright Permission and Libel Handbook : A Step-by-Step Guide for
Writers, Editors, and Publishers (Wiley Books for Writers
Series) by Lloyd J. Jassin, Steve C. Schecter
•Getting
Permission: How to License and Clear Copyrighted Materials Online
and Off by Richard Stim
•
How To Start And Run A Small Book Publishing Company: A Small
Business Guide To Self-Publishing And Independent
Publishing by Peter I. Hupalo
•
Incorporating Your Business for Dummies
• Kirsch's
Guide to the Book Contract: For Authors, Publishers, Editors and
Agents
•
Literary Law Guide for Authors: Copyrights, Trademarks and
Contracts in Plain Language by Tonya Marie Evans, Susan
Borden Evans
•
Publishing for Profit: Successful Bottom-Line Management for Book
Publishers by Thomas Woll
Marketing
• 1001 Ways to Market Your
Book by John Kremer
•
Grassroots Marketing: Getting Noticed in a Noisy World by Shel
Horowitz
•
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum
Sales for Minimum Dollars by Jay Conrad Levinson, Rick
Frishman, Jill Lublin
•
Jump Start Your Book Sales: A Money-Making Guide for Authors,
Independent Publishers and Small Presses by Marilyn Ross, Tom Ross
•
How To Publish and Promote Online by M. J. Rose, Angela
Adair-Hoy
•
Complete Guide to Internet Publicity: Creating and Launching
Successful Online Campaigns by Steve O'Keefe
Useful--but not required--books In no particular order:
200X Writer's Market (ALWAYS have the most up to date one)
Bartlett's Familiar Quotations
The Blue Book of Grammar and Punctuation by Jane Straus
The Elements of Style, Fourth Edition by William Strunk and
E.B. White
The New York Public Library Desk Reference (4th Edition)
The
Oxford English Dictionary Indispensable for writers of
history fact or fiction (tells dates when usage first began)
Language dictionaries (not those little tiny ones. Get these at
library sales. You never know when you'll need to look up, or use,
a foreign word)
Best Baby Name Book in the Whole World (useful for fiction
writers)
Because Spell-check and on-line thesauri aren’t good enough:
Roget's Thesaurus
Webster's Third New International Dictionary, Unabridged
(or whatever good dictionary you favor)
Helpful Websites
(Websites mentioned on other pages)
General
For loads of great info and some great
e-books helpful to new publishers, visit
Dan Poynter's Website
For review sources, helpful advice and more helpful advice, go to
the Midwest Book
Review
For publishing
resources, ideas and help in the accounting area of the business,
go to Gropen
Associates webpage
Fern Reiss'
Website has many helpful articles you'll want to
read!
For
definitions concerning publishing and printing Rainwater
Press
For loads of great advice, go to the Toolshed
in the Cat's Backyard
To find out
about Publisher's Liability, go to this website
Go
to this site
to find a book club
that best matches your book.
Find a list of Publishing Associations
at this
website
For a list of Writer's Associations,
look at the bottom of this
webpage
For a list of Writer's Associations in
Canada, go to this website
For a lengthy list of self-publishing
successes, go to John Kremer's
website
The Library of
Congress has a list of book
festivals.
Registrations of all sorts
To set up a corporation or LLC, go to The Company
Corporation
To get an
ISBN go to the
R.R.
Bowker website
Go to the Bowker Company’s
website to register your title with
Books in
Print
You can get a SAN at the
R.R.
Bowker site.
To
register your copyright, go to the
Library of Congress Copyright Page
To get a
LCCN (Library of Congress Catalog Number) and/or
PCN (Preassigned Control Number), go to this Library of Congress
website
To get a CIP (Cataloging in
Publication) number, go to this Library of Congress
website
You can get
BISAC codes at the BISG
website
To
get an EAN/Bookland
barcode go to this website
To
get a UPC
bar
code go to the website at the
Uniform
Code Council
Indexing
For more information about indexes and
their importance see the American Society of
Indexer’s website
Also see John Culleton's/
Wexford Press' excellent webpage.
Typesetting
If you insist on doing your typesetting
in Word, please look at this Word
typesetting
tutorial
If you are interested in using TeX for
typesetting
you should view the TeX User's Group Website
Go to
this website to get Adobe
Acrobat PDF
Go to this
website for a wonderful tutorial on
how to set up PDF files
Wholesalers
To start up with Baker
& Taylor go to this website and
click on the pdf for "Establish a Relationship"
To register a new title with Baker
& Taylor, go to this
webpage
You can
read Ingram's acceptance
policies on this
webpage
Marketing
For book marketing help, try
John Kremer's
site
Find frugal
and ethical marketing at Shel Horowitz's Frugal Marketing
site
Press Releases
Download this incredibly helpful e-book on
How to
Write Trash-Proof Press Releases
Two outlets through which to "broadcast" your press release
Immediafax
PRWeb
Some services will post your press release for free:
Cadenas
Marketing
Click2newsites
ClickPress
Common Dreams
Progressive Newswire
Dime-Co
E-Boom
Websolutions
eWorldWire / PR
Free
Expressseek
Free
Press Release
I-NewsWire
PR.com
Press
Arrivenet
PressBase
Pressmethod
PRleap
PRWeb
Web NewsWire
Webwire
United Kingdon:
Pressbox
Legal
For great articles about the legal side of publishing go
to Ivan Hoffman’s website
[see note]
See also Lloyd Rich's site for
articles of legal interest.
See this website for straight facts about copyright
myths.
Funding
You may be able to get some
start-up capital from the SBA (Small Business
Administration)
Check out C. Hope
Clark's Funds For Writers
website and discover if you are eligible for a
grant
See Ivan Hoffman’s website
for venture capital sources.
Printing
Aeonix Press' website has a
terrific list of printers for text.
color and
POD.
Aeonix Press has an RFQ template on
this webpage
For a
very thorough explanation and comparison chart of paper weights,
check out this
website.
On-line Stores
You can sign up to become a
Vendor of Record with Barnes&Noble.com.
Join
the Barnes&Noble.com
affiliate program
You can join
Amazon Advantage here
List your books on Amazon's
Marketplace
Sign up for Amazon's
Search Inside the Book program
To add reviews, comments, author bio and an overview of the book to
your Amazon
page, go
here.
Become an Amazon
Associate
Become a Powell's
Associate
A Word A Day: get a new
word to use and contemplate in your e-mail every day.
Quote from Famous People (or a joke) at Brainy Quote
Bartlett's, Columbia (and many other source guides) Quotations.
Reference
Desk (all in one site)
Grammar
Questions
Find out if the latest virus alert is a hoax or those e-mail tales
are myth at Snopes
Want to find out if a
celebrity is 6' under or still wandering around? Go to The
Dead People
Server
Need to contact the Nation’s top
newspapers?
You can find the names of agents and publicists for celebrities at
Who
Represents website
Return to FAQ
Index
Thank you to Creative Minds Press for providing the content for this FAQ
Ivan Hoffman is not affiliated with and not connected in any way with our company or our web site or otherwise with us.
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