How can you make more money selling to non-bookstore buyers? Consider this example. A consumer buys a 24-pack of Coca-Cola for about $ .25 per can. The same consumer, finding herself in a park on a hot summer day gladly pays $2.00 for a chilled can of Coke sold at the point of thirst through a vending machine. That 800% price premium is attributed not to a better product but to a more convenient means of obtaining it. What does that mean for you? Instead of waiting for consumers to come to a bookstore, make your books available where they are. That could be in a supermarket, pharmacy or gift shop. Or, bring them to the attention of buyers in corporations, associations and schools. Learn more about special-sales marketing at the Book-Selling University, sponsored by Bowker and the Association of Publishers for Special Sales (APSS). It will be held in Philadelphia on October 24-25. For more information visit http://tinyurl.com/kxucber or to register go to http://tinyurl.com/nmqoa7q