The metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue. The problem is that this measures something you cannot control -- sales and revenue. If you could control them, then reaching goals would be a given. But you can only influence the attainment of those metrics by the actions you take. Publishers can significantly improve upon this process by seeking several questions, such as, “Could sales have been higher? How? Did sales maximize my revenue and profit?” And if objectives were not achieved, “Why not?” Learn more at Book Selling University http://tinyurl.com/kxucber