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All Discussions Tagged 'marketing' (32)

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SPAN Staff

Plan as you write

As businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you comb…

Started by Brian Jud

0 on Thursday

SPAN Staff

Use your marketing kaleidoscope

The marketing-planning process is similar to using a kaleidoscope. There are a finite number of pieces, but you can create an infinite numb…

Started by Brian Jud

0 on Wednesday

SPAN Staff

Can you be too passionate about your book?

An interesting article in the August 25 Wall Street Journal (“How an Entrepreneur’s Zeal Can Destroy a Startup” Pg R1) should be mandatory…

Started by Brian Jud

0 Aug 26

SPAN Staff

An easy way to plan to increase your sales

Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by…

Started by Brian Jud

0 Aug 26

SPAN Staff

Timing is critical

Get celebrity endorsements, rights’ sales, distribution and pre-publication publicity well before your book is released.

Started by Brian Jud

0 Aug 22

SPAN Staff

Maintain market energy

The flow of energy begins with the author and moves through the publisher to the market. Unfortunately, this energy is diluted as the book…

Started by Brian Jud

0 Aug 21

SPAN Staff

Get book-marketing tips every other week

See my latest free book-marketing newsletter with info from me, Dan Poynter, John Kremer and others, plus tips on cover design, distributio…

Started by Brian Jud

0 Aug 20

SPAN Staff

Four benefits of market segmentation

Market segmentation offers independent publishers several benefits over mass marketing: You can fine-tune your titles to meet the needs of…

Started by Brian Jud

0 Aug 19

SPAN Staff

What's the Big Idea?

Book publishers rightfully believe they grow their revenue and profits by performing innovative marketing activities. But thinking about cr…

Started by Brian Jud

0 Aug 13

SPAN Staff

Narrowcast (vs. broadcast) and get a better response

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a fi…

Started by Brian Jud

0 Aug 12

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