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All Discussions Tagged 'marketing' (46)

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SPAN Staff

Plann who you will reach your buyers

Before you publish your book, find out if customers are congregated in easy-to-reach geographic or demographic concentrations. If not, how…

Started by Brian Jud

0 8 hours ago

SPAN Staff

Look for ways to re-purpose your content

Before you publish your book, find an opportunity to extend your product line. How about brand or author extensions?

Started by Brian Jud

0 yesterday

SPAN Staff

A lesson from the APSS Book Selling University

Don’t be overwhelmed by the feeling that you have to implement all the ideas you learned at Book Selling University (or anywhere). Prioriti…

Started by Brian Jud

0 on Wednesday

SPAN Staff

Sell more books through Amazon

We added new topics to the agenda for Book Selling University. Now you can see “How to Sell 125,000 Books Annually Through Amazon” and “How…

Started by Brian Jud

0 Oct 14

SPAN Staff

How do you make decisions?

Are you a “Maximizer” or a “Satisficer” when you make decisions? Take a quick test in today’s (October 7) Wall Street Journal (pg D1). Maxi…

Started by Brian Jud

0 Oct 7

SPAN Staff

Look at things differently and get marketing ideas

A high school English teacher drew a dot on the blackboard and asked the class what it was. "A chalk dot on the blackboard," was the only r…

Started by Brian Jud

0 Oct 3

SPAN Staff

Sell books as you would Coca-Cola

How can you make more money selling to non-bookstore buyers? Consider this example. A consumer buys a 24-pack of Coca-Cola for about $ .25…

Started by Brian Jud

0 Sep 30

SPAN Staff

Are you too smart to communicate?

There was an interesting article in the September 27, 2014 Wall Street Journal (“When Being Too Smart Ruins Writing,” page C3). Here is an…

Started by Brian Jud

0 Sep 29

SPAN Staff

Focus on what you can control and increase sales

Many authors and publishers focus on the production process as the means of creating value. Their success is measured in terms of units mov…

Started by Brian Jud

0 Sep 24

SPAN Staff

Ask questions that can increase your sales

The metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue.…

Started by Brian Jud

0 Sep 23

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