SPANnet - Self Publishing Information

All Discussions Tagged 'marketing' (37)

← Back to APSS's Sell More Books Group
Discussions Replies Latest Activity

SPAN Staff

Ask questions that can increase your sales

The metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue.…

Started by Brian Jud

0 11 hours ago

SPAN Staff

Or, try value-based positioning

The second way (one more to follow) to create a positive image in the minds of your customers is value-based positioning. This is founded o…

Started by Brian Jud

0 Sep 9

SPAN Staff

Discover how to be more strategically creative

Book publishers rightfully believe they grow their revenue and profits by performing innovative marketing activities. But thinking about cr…

Started by Brian Jud

0 Sep 5

SPAN Staff

Overcome obstacles in your marketing efforts

Much of the world has its defenses up to keep out new ideas. You need to become a warrior and do what is necessary to make your idea a real…

Started by Brian Jud

0 Sep 4

SPAN Staff

Define your books, not your buyers

Some publishers define their customers in terms of the people who purchase and read their books. Instead, define your books in terms of the…

Started by Brian Jud

0 Sep 2

SPAN Staff

Plan as you write

As businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you comb…

Started by Brian Jud

0 Aug 28

SPAN Staff

Use your marketing kaleidoscope

The marketing-planning process is similar to using a kaleidoscope. There are a finite number of pieces, but you can create an infinite numb…

Started by Brian Jud

0 Aug 27

SPAN Staff

Can you be too passionate about your book?

An interesting article in the August 25 Wall Street Journal (“How an Entrepreneur’s Zeal Can Destroy a Startup” Pg R1) should be mandatory…

Started by Brian Jud

0 Aug 26

SPAN Staff

An easy way to plan to increase your sales

Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by…

Started by Brian Jud

0 Aug 26

SPAN Staff

Timing is critical

Get celebrity endorsements, rights’ sales, distribution and pre-publication publicity well before your book is released.

Started by Brian Jud

0 Aug 22

RSS

Support These Suppliers


© 2014   Created by Brian Jud

Badges  |  Report an Issue  |  Terms of Service