SPANnet - Self Publishing Information

All Discussions Tagged 'marketing' (19)

← Back to APSS's Sell More Books Group
Discussions Replies Latest Activity

SPAN Staff

CSI -- book publishing

When police begin an investigation to solve a crime, they think about all the possible suspects who might have committed the felony. They n…

Started by Brian Jud

0 12 hours ago

SPAN Staff

Do you want to write a better press release?

Use the copywriter's formula AIDA. First get Attention, then expand by increasing Interest, then add a few points to hook the reader with D…

Started by Brian Jud

0 yesterday

SPAN Staff

Put yourself under a microscope

I always admired the inventor of the microscope; he devised a tool to see what he didn’t even know was there. But he had a positive belief…

Started by Brian Jud

0 on Friday

SPAN Staff

Lower your selling costs and sell more books more profitably

Selling to an existing non-bookstore customer is less expensive than it is to acquire another customer. The more frequently people in speci…

Started by Brian Jud

0 Jul 24

SPAN Staff

Get more effective and efficient media exposure

If you are selling a book about improving someone’s tennis serve, a review or article in Tennis magazine would more efficiently reach prosp…

Started by Brian Jud

0 Jul 23

SPAN Staff

How to sell more books?

Begin with unique content written to meet a market need. Price it properly and profitably. Define your target readers. Create a plan to rea…

Started by Brian Jud

0 Jul 17

SPAN Staff

Multiple revenue streams

Support your business with different “legs,” each of different width reflecting the amount of its revenue contribution. The main column may…

Started by Brian Jud

0 Jul 16

SPAN Staff

Create a positive image

When things change quickly and when corporate buyers face great uncertainty, they want to deal with  a company and people they know and per…

Started by Brian Jud

0 Jul 15

SPAN Staff

Increase the size of your market

The book-buying public grows at the same rate as population growth, so making more and better books will not necessarily increase sales. Se…

Started by Brian Jud

0 Jul 14

SPAN Staff

Increase your profitability

The lower your unit cost the greater your profitability. In special-sales marketing you print to fill orders since buyers – particularly no…

Started by Brian Jud

0 Jul 11

RSS

Support These Suppliers


© 2014   Created by Brian Jud

Badges  |  Report an Issue  |  Terms of Service