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All Discussions Tagged 'marketing' (15)

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Get more effective and efficient media exposure

If you are selling a book about improving someone’s tennis serve, a review or article in Tennis magazine would more efficiently reach prosp…

Started by Brian Jud

0 14 hours ago

How to sell more books?

Begin with unique content written to meet a market need. Price it properly and profitably. Define your target readers. Create a plan to rea…

Started by Brian Jud

0 Jul 17

Multiple revenue streams

Support your business with different “legs,” each of different width reflecting the amount of its revenue contribution. The main column may…

Started by Brian Jud

0 Jul 16

Create a positive image

When things change quickly and when corporate buyers face great uncertainty, they want to deal with  a company and people they know and per…

Started by Brian Jud

0 Jul 15

Increase the size of your market

The book-buying public grows at the same rate as population growth, so making more and better books will not necessarily increase sales. Se…

Started by Brian Jud

0 Jul 14

Increase your profitability

The lower your unit cost the greater your profitability. In special-sales marketing you print to fill orders since buyers – particularly no…

Started by Brian Jud

0 Jul 11

Create a solid base of revenue

Support your business with different “legs,” each of different width reflecting the amount of its revenue contribution. The main column may…

Started by Brian Jud

0 Jul 10

Use each promotion tool based on its function

Advertising is an awareness medium, not a sales medium; it is not easy to track results on its investment.

Started by Brian Jud

0 Jul 4

Know your reader before writing your book

Some publishers define their customers in terms of the people who purchase and read their books. Instead, define your books in terms of the…

Started by Brian Jud

0 Jul 2

Sell more books to fewer people

The book-buying public is extremely diverse in its reading and buying requirements. You will be more effective and efficient finding groups…

Started by Brian Jud

0 Jul 1

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