APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'marketing' (77)
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APSS Staff Who pays you?Before you publish your book, recognize that publishers don’t decide revenue, buyers do. How can you help people make the decision to purch… Started by Brian Jud |
0 | Dec 4, 2014 |
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APSS Staff Have the write stuffDon't stop writing when your book is finished. Write for blogs (yours and others), updates to your material and website, articles, essays,… Started by Brian Jud |
0 | Dec 1, 2014 |
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APSS Staff Three things you needThree things a fire and a human need: ignition, fuel and oxygen. Set a goal to ignite your desire to sell more books. Fuel that desire with… Started by Brian Jud |
0 | Nov 25, 2014 |
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APSS Staff Level off seasonal variations in salesBefore you publish your book, find out if there are seasonal variations. If so, plan how can you get sales in off-peak seasons? Corporate p… Started by Brian Jud |
0 | Nov 21, 2014 |
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APSS Staff Use planning properlyAs you begin planning for 2015, remember that planning is a course of action relating your firm's strengths and abilities (which change ove… Started by Brian Jud |
0 | Nov 18, 2014 |
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APSS Staff Monitor quality at every stepBefore you publish your book, confirm that the text was edited after the page layout was completed. Started by Brian Jud |
0 | Nov 17, 2014 |
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APSS Staff Three strategies for entering new marketsThree strategies for developing or entering new segments. 1) Overcome competition. Employ a “flanker” strategy by creating a unique value p… Started by Brian Jud |
0 | Nov 13, 2014 |
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APSS Staff Three strategies for short-term salesThree strategies for hitting short-term sales targets in traditional markets. 1) Targeted marketing. Communicate directly with buyers to re… Started by Brian Jud |
0 | Nov 12, 2014 |
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APSS Staff Three strategies for growing markets over the long-term1) Distribution extension. Instead of distributing your books only to bookstores, expand your distribution to other retail outlets such as… Started by Brian Jud |
0 | Nov 6, 2014 |
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APSS Staff Extend your product line for more revenueProduct line extensions can be made into one category (Chicken Soup for the Soul books), or into several categories: such as Weight-Watcher… Started by Brian Jud |
0 | Nov 4, 2014 |
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