Helping Publishers Sell More Books in More Ways
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Latest Activity: Dec 11, 2018
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Started by Brian Jud Dec 11, 2018. 0 Replies 0 Promotions
That could lead you to believe that people will read it regardless of the…Continue
Tags: book marketing, Brian Jud, APSS
Started by Brian Jud Dec 4, 2018. 0 Replies 0 Promotions
Many book publishers fail because they focus on the wrong thing. They try to sell their books instead of showing how the content can be used to solve users’ problems. Consider the failed Sony Reader.…Continue
Tags: special sales, bookmarketing, Brian Jud, apss
Started by Brian Jud Sep 27, 2018. 0 Replies 0 Promotions
A Cornell study found that people notice bold listings 42% more than plain type when they read, and that the artful use of adjectives increased sales by up to 27%. Use that information when…Continue
Tags: special sales, book marketing, Brian Jud, APSS
Started by Brian Jud Jul 18, 2018. 0 Replies 0 Promotions
An article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes,…Continue
Tags: special sales, book marketing, Brian Jud, APSS
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