Twitter? Facebook? LinkedIn? Oh My!

Replies to This Discussion

Permalink Reply by Lakay Publishing on March 7, 2010 at 4:47pm

I'm on all of them and they are not working for me...

Permalink Reply by Odyssey Books on March 23, 2010 at 8:18pm

I pretty much rely on social networks and forums exclusively, rather than paid advertising, to interact with potential authors and self-publishing clients. I know where most of my clients find me, and I really should ask the authors where they came across my company (although my publishing schedule's pretty full, so I'm in no hurry to expand my marketing efforts on that side).

What I'm really interested in is using social networking to reach out directly to readers. Or would you consider that role better suited to my authors and less integral to a publisher's marketing strategy?

Michelle

Permalink Reply by Claire Power Murphy on June 23, 2010 at 2:06pm

Hi Literary-minded Folks,
I am on all of the aforementined sites and others as well.
I find most action is www.filedby.com - the leading website for books and authors on the net (3,000,000 authors and 8,000,000 members)
Secondarily, I have joined several author's groups on www.sta.rtup.biz which is a business oriented social network which has over 70,000 members. As a diamond, I currently have 5 ads running on the right sidebar of all of the pages. Both sites are free to join but require a fee for upgrades,
Another new site for authors and readers is www.polkadotbanner.com
Quite frankly, I am beginning to notice the intellectual calibre of Spannet members and I am delighting in the level of communication and the new friends I have acquired.
Googling book sites will bring up many eg. Goodreads, etc.
I am also a featured member of many organizations where I advertise. If you wish to know more check out My Page.
If you join any of these sites, please let me know and we can support one another.
Also, I hope you choose to add me as a friend.
Preserved to Serve Claire www.clairepowermurphy.com

Permalink Reply by Deborah McCarragher on November 13, 2010 at 10:03am

I also keep up my presence on all (3) social networking sites: Facebook, Twitter, and LinkedIn. I find it is a good place to make friends, but I don't think it is bringing a large amount of visitors to my website for anything other than a "good look around". Sales of my book from my website are slow & steady. I personally think "in person" presentations will work better for me in the long run for my Christian non-fiction book. Nonetheless, I continue to Tweet, post updates, make new friends, and post on my Blog to get the word out about my book.

Visit me at http://www.GodMissionPossible.com

Permalink Reply by Bradley Flora on December 15, 2010 at 4:07pm

I think energy put into a social network has to be very much refined to be succesful. Marketing on a social network for independent publishers should be focused as if the profile were a tv channel, with all information produced is relevant to your audience (your target demographic) with only small spatterings of advertising for your service in between your relevant content (which can be advertising too if it is originally produced).

In that regard, here's an interesting article that details 1 formula for getting viral retweets on twitter.

http://www.mirnabard.com/2010/11/how-to-write-re-tweetable-tweets-i...

Permalink Reply by Brad Poulson on January 6, 2011 at 10:54am

SPANpro Members' know that planning is the most important part of a publishing business.

SPANpro Members’ know that part of planning process is evaluation.

If Twitter is part of your marketing plan, then you will be evaluating its effectiveness.

 

Here is a way to get feedback on the content of your tweets. Sign-up at Who Gives A Tweet. 

 

To get the SPAN Marketing Plan Workbook click here and support the Small Publishers Association.