Online Marketing Best Practices

This best practices post is a component of the PIP Program which is being developed with the intention of combating any mainstream stigma associated with self, or independent, publishing that exists in the market place.

We have created this post to gather input on criteria associated with this topic and its place within the PIP certification process.

We would like to encourage you to contribute your opinion, advice, and expertise on this subject, as a way to help the independent publishing community establish a qualitative process of evalutation for the PIP Program.

If you are interested in contributing to other topics associated with independent publishing, please visit the PIP index and do not hesitate to participate by contributing to those topics that are of interest to you:http://www.spannet.org/page/pip-input-criteria

To read, or critique, the current PIP statement of purpose, visit: http://www.spannet.org/group/PIPcertification/forum/topics/pip-stat...

Tags: Best, Independent, Marketing, PIP, Practices, Publishing, Self, help, online, professional

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Permalink Reply by Bradley Flora on April 22, 2011 at 4:00pm

In regard to Marketing an event on Facebook, here are some best practices that I wrote for SPANnet:

http://www.spannet.org/group/onlinemarketing/forum/topics/facebook-...

Please let me know what you think, especially if you have an alternate opinion.

Permalink Reply by Bradley Flora on April 22, 2011 at 4:02pm

In regard to Twitter, here is a Twitter Best Practices Article that I wrote:

http://www.spannet.org/group/onlinemarketing/forum/topics/twitter-b...

As Twitter continues to evolve, we can expect it's place within our marketings to continue to shift as well. What are your thoughts on twitter and do you think we should even consider Twitter (and Facebook) as part of the criteria for the PIP program?

bradley flora

SPANnet.org

Permalink Reply by Bradley Flora on April 22, 2011 at 4:16pm

In regard to my two posts below about Facebook Event and Twitter Best Practices, I was wondering what the real time qualitative process would be for the PIP evaluation procedures..

Specifically, should we measure an authors Marketable worth based on how many fans they have. I know that is relevant. An independent author with 1,000 fans is more likely to sell there new book that an indy author with 10 fans.

But how should that figure into the PIP program?

Permalink Reply by Pavarti K. Tyler on June 27, 2011 at 7:50am

Good questions, it seems like this aspect makes sense from a "guideline" POV but maybe not required...