Amazon Landing Page

Amazon and all internet retailers are looking for content about your book. If you do not have a distributor who supplies some of this content you can do it yourself. This is strongly advised as the more content you submit the higher likelihood that your book will come up on search engines. In studying the book, The Struggle of Love by Sharon D. Johnson on Amazon, I can point out several items Patricia, the publisher, can submit to make the page more robust.

1. Does the book have a table of contents? If yes, submit.

2. Post 10-12 Tags

3. Who are the three reviewers? Add their affiliations.

4. Post author's comments

5. In the Author Bio section add: birthplace, hometown, website and blog addresses

6. Write 10 provocative questions as a sort of reader's guide

7. Post an excerpt of the book; the most powerful paragraphs

8. Post the first chapter

9. Solicit a quote, blurb or endorsement from a trusted position (congressman, mayor, Exec Director of shelter, etc..)

10. Post the introduction, preface, foreword, and afterword if available

11. Film a book trailer with a Flip camera and post on site and YouTube

12. Send Amazon the Kindle version. They have formats you must follow

13. "Learn how customers can search inside the book" thru Amazon

14. Send 20-30 books to bloggers, professionals, bookstores and ask for a 50-60 word review , then post (This will require excellent research)

15. Have Sharon Johnson begin a discussion and do not worry that no one responds...keep writing.

Let me know if I can help in any way.

Tags: Amazon, distribution, engine, kindle, optimization, search, tags

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Replies to This Discussion

Permalink Reply by Patricia Sullivan HYPD Publicati on January 22, 2010 at 5:56pm

Thanks Gail- All very good suggestions. I will start working on them ASAP. I am sure I will take you up on your offer for help. I will provide feedback as soon as possible. Much appreciation - Patricia

ps: My middle name is Gail...

Permalink Reply by Patricia Sullivan HYPD Publicati on January 31, 2010 at 5:50pm

Hi Gail,
I have been working through your list of suggestions. I have uploaded the Kindle version but I am awaiting a response on the image file. I am waiting also forsearch inside the book approval. I am working on the blog which is a little more difficult. Much more to do but I have read and learned alot about blogging - I think I like it. Just wanted to provide you with feed back. Patricia

Permalink Reply by Gail J. Kump on February 1, 2010 at 2:49pm

Terrific Patricia. Let me know if I can be of any help.

Permalink Reply by Theresa M. Moore on February 22, 2010 at 12:37pm

Amazon is far easier to reach than most of the other retailers like Barnes & Noble, Powells' Books and so on, in that Amazon is not ISBN driven. ISBNs are what make it difficult for you to distribute to the others. With some booksellers, if you do not have one you just can't sell them the book, period. If you don't have the budget to buy a block of 10 numbers you are left out. If you only have one book to sell you are left out. Luckily I have found a publisher/printer to reach Amazon, and I post my Kindle ebooks directly. I have been to bookstores where they look at you like you crawled out from under a rock. I do not send 20-30 books to reviewers because that becomes prohibitively expensive if you have more than 10 books to market (add it up). When someone can tell me what makes other booksellers so selective if they all want to host all the books on the planet, I'll be happy to try again.

Permalink Reply by Theresa M. Moore on May 25, 2010 at 4:16pm

Update: books which have not yet been put up on Amazon are now on sale in the Kindle format. It takes me about five minutes to reconfigure the interior galleys to continuous flow, then insert a cover image and voila! Book's on sale. Then I get the print galleys set up at a less hectic pace as I watch the ebook royalties roll in. Ebooks are definitely a good way to get the readers interested in the printed books.

Permalink Reply by Donna Scrima-Black on June 11, 2010 at 2:33pm

Thanks for the input on Amazon. I just joined today as a Pro Merchant. I'm wondering if a few of the suggestions listed above apply. I was told I could only post up to 5 tags on the 5 lines I had in my set-up box--where else can one post the extra tags? How do I apply for "search inside the book?" Where do I post all the intro, preface, reviews, Table of Contents, etc. when there's a limit to character space? Thanks for any input!