Marketing a not-New Book

My publishing company started sooner than planned when I acquired the rights and remaining inventory of my first book from the original publisher. One of my main gripes was that it was overpriced (started at $79 then was upped to $93). I've lowered the price ($39, it's a niche book), but the book was released at the end of 2005 so it's been out there a few years. It was reviewed in several trade magazines when it was released.

What sort of marketing can I do for a not-new book? Or should I just consider it new, since it's got a new life, and do what I would do for a new book?

Tags: marketing, new, release, review

Promote

0 members promoted this

Replies to This Discussion

Permalink Reply by Theresa M. Moore on April 16, 2010 at 3:41pm

One thing you might do is get a less expensive printer (POD), then maybe release the book with a new cover design and market it as a "re-release" (I've seen other authors do this) with a new imprint. So many books have been published that yours has simply vanished from the front of the class. By doing this, and making sure your price is one you are comfortable with, you may see some new life in that old book yet. If it is technical in nature, selling it as a revised or 2nd edition may do the trick too.

Permalink Reply by Steve Novak on April 16, 2010 at 4:55pm

I've got about 550 copies that I need to sell before I re-release. I've placed some ads in trade magazines and newsletters, but sales are still slow.

If/when I sell these I plan to re-release with some updates, including new cover, and at a lower price.

Permalink Reply by Theresa M. Moore on May 25, 2010 at 4:12pm

You could try selling at your local swap meet or book fair, or even set up your own site and sell it direct until you run out of them. Sell them at a discounted price from your cost to print, and hype the fact that they are discounted from the retail price. You can also look up classified ad sites (NOT Craigslist) and post free ads there. That ought to save you some money and effort.