Branding Your Book
Is your brand in TOE?
Timely. Original. Engaging. Your title and design should be consistent through all applications. Continuity is key when it comes to the look of your business cards, bookmarks, postcards, posters, and website and all should have the same look and feel as the book. Your look or brand should resonate with you (and any person you are speaking to) so that when you say the name of your book, pass out a bookmark, say what you do for a living, "I'm the author of____," it explodes and does not fizzle. That said, always remember to carry your book, business card, bookmarks, etc. with you at all times. Always. All the time.
Timely. Original. Engaging. Your title and design should be consistent through all applications. Continuity is key when it comes to the look of your business cards, bookmarks, postcards, posters, and website and all should have the same look and feel as the book. Your look or brand should resonate with you (and any person you are speaking to) so that when you say the name of your book, pass out a bookmark, say what you do for a living, "I'm the author of____," it explodes and does not fizzle. That said, always remember to carry your book, business card, bookmarks, etc. with you at all times. Always. All the time.
Tags: author, book, branding, marketing, publicity
Replies to This Discussion
-
Permalink Reply by Deborah McCarragher on
-
Thanks for the post Lin. I have branded my company and book "Mission Possible" and you are correct, continuity is key. My website, book cover, bookmarks, sales handouts, business cards, book handout cards, etc. all have the same look and feel. All were produced with a good quality printing company locally and it shows. Cheaper is not better as far as I'm concerned - I like quality. And yes, my car is my traveling office and book promo-mobile!
Deborah McCarragher
Author of "Mission Possible"
http://www.Godmissionpossible.com
http://www.Twitter.com/debitsdeb -
-
Permalink Reply by weservetoo on -
Great advice!
-
-
Permalink Reply by Theresa M. Moore on -
I don't brand my books. I brand my company, which is better than branding the books, because I have more than one and it becomes expensive to get a website for just one book. When I issue press releases about this or that book I always use my company name to promote, then the title. As an author I do not brand myself, I promote my books and my web site. It's all about getting the readers interested in the books, not in me. My web site is about as professional as I can make it, and my logo is clear and straightforward. I don't know how else to make them better because for a time I even hosted advertising, but I noticed that the number of view clicks went up when I removed the ad patches. I concentrate only on the books and everything else is secondary. And my book covers are eyecatching and engaging. I do carry business cards, books, bookmarks, and flyers. I work hard to ensure that my books are published in the best quality I can afford. But none of it will work if the readers are not interested in the genre.
Theresa M. Moore
Antellus - Science Fantasy Adventure & Nonfiction Books and Ebooks -
-
-
Theresa,
You are right - branding the company is the highest priority. I believe I gave the wrong impression in my earlier post. I have branded my company and my book "separately" - but branded them both, nonetheless.
My next book will still have the advantage of my company's branding, but have its own eye-catching image and promotion. Your website needs to promote you as an author, and also the books you write. Clean, concise and engaging is what its all about. And yes, its all about the genre and marketing to the correct prospective readers.
Deborah McCarragher
Author of "Mission Possible"
http://www.Godmissionpossible.com
http://www.Twitter.com/debitsdeb -
-
Permalink Reply by Lin A. Lacombe on
-
And I agree with both of you. I suppose I thought it was implied, but thank you for parceling out the "company" brand issue. That said I meet authors who only want to market the book and leave themselves and any affiliation behind the curtain.
Lin A. Lacombe
From Passion to Publicity
Literary Publicist -
-
Permalink Reply by Dawn James on -
Hi Lin, I concur with Deborah. Dont forgo branding quality and consistency for price. We also branded our website www.raiseyourvibratoin.ca with the book cover, color scheme etc. Its no different that major food chains- we identify them by the consistent logo & color--and we remember it, because its a stable message or symbol. Thanks for the post. Dawn James, Ontario Canada
-
-
Permalink Reply by Patricia Cuellar on -
Dawn,
We're unable to enter your website listed above.
Pat -
-
Permalink Reply by Theresa M. Moore on
-
Check out my latest blog discussion. Beware of scam artists who really greeks bearing gifts.
-
© 2012 Created by Bradley Flora.
