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Ron Lawrence's Discussions (48)

Discussions Started (8) Replies Latest Activity

Mixed messages from the IPNE Publishing Conference in Waltham.

On March 25th and 26th, I attended a publishing conference hosted by the Independent Publishers of New England (IPNE).  This was a relative…

Started by Ron Lawrence in Book Industry Discussion

4 Apr 12, 2011
Reply by Ron Lawrence

When is it time to ask for help?

The publishing industry has plenty of its own unique information challenges, and business management software can get pretty sophisticated…

Started by Ron Lawrence in Book Industry Discussion

0 Mar 23, 2011

Business Management/Information Systems Issues for Publishers

I've mentioned in several places now that I am not a publisher; but I've learned a great deal about publishing over the years that I have b…

Started by Ron Lawrence in Book Industry Discussion

0 Feb 8, 2011

Reaching Your Intended Consumer

I had an interesting conversation with my wife the other night which I thought might be worth sharing.  My wife is an elementary school lib…

Started by Ron Lawrence in Book Industry Discussion

13 Jun 10, 2011
Reply by Ron Lawrence

What are "Friends" on SPANNet?

Originally posted on December 6th, 2010 entitled, "What am I doing here?".  Offline comments suggest that the title may be misleading.  So,…

Started by Ron Lawrence in Book Industry Discussion

0 Dec 6, 2010

SPAM Check Your Marketing eMails

Publishers, by definition, are in the marketing business.  So, I'm betting that many of you are more adept at putting out marketing emails…

Started by Ron Lawrence in Book Industry Discussion

3 Sep 28, 2010
Reply by Ron Lawrence

Why can't my book reach its full market potential? - A "5-Whys" exercise

In a recent post, "Power in Numbers for Independent Publishers",   http://www.spannet.org/forum/topics/power-in-numbers-for   I posed the i…

Started by Ron Lawrence in Book Industry Discussion

31 Nov 8, 2010
Reply by Elena Ornig

Power in Numbers for Independent Publishers.

Isn’t There a Better Way? By Ron Lawrence Thursday, March 11, 2010   I’ve been working with independent publishers for twenty years now as…

Started by Ron Lawrence in Book Industry Discussion

11 May 8, 2010
Reply by Theresa M. Moore

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