Wednesday, September 10, 2008

Small Publishers Journal

July
2008





In this issue:



  • Note from the blogger
  • Letter to the Editor
  • Article
  • Short Links




Note from the blogger

Hello Everyone,

I have been away on medical leave, thanks to a momentary dislocation of my elbow, but I am now back and proud to present an abridged version of the Small Publisher's Journal, July 2008 edition. I've removed everything that was time sensitive, leaving only helpful tidbits and chunky thoughts to help you on your publishing way. I will also be posting additional Web links and diversions previously published in the SPAN Connection in as timely a manner as the Blog gods will allow. Look for the August edition of the SPJ to be posted soon, and as I am now back on my feet and able to pull my share, expect a post with September's edition to arrive on schedule. Thanks to everyone along the way for their kind words, and stay tuned as we're just getting warmed up!

Sincerely,
Brad Flora
SPANnet.org
Webmaster








Letter to the
editor



Scott,


Another great newsletter (Small Publishers
Journal
, June 2008).


Just one point you might want to make sometime in the
future about subscribing to RSS feeds. People might want
to check their e-mail software first.

I use Mozilla Thunderbird
and it includes support for RSS feeds (under the heading
"News & Blogs"). I just add the RSS link and the program
starts tracking it. I currently subscribe to 13 feeds using
Thunderbird and it checks it with the same frequency as it
checks my e-mail.

And the new postings show up just like
new e-mails in the "News & Blogs" directory. No need to
run any additional software.

I don't know how many other e-mail programs can also handle
RSS feeds but
wouldn't be surprised if most of them can.


Just thought I'd mention it!


Walt Shiel
Slipdown Mountain Publications,
LLC


Editor's note: Microsoft Outlook 2007 can handle RSS.
Outlook 2003 cannot.



_______________________________________


A Call for Articles and Company
Profiles


We are looking for articles on publishing and business
topics
and company profiles for the SPAN
Connection print newsletter.

1,000 words works well for our format, give or take a few
hundred. We
don't pay for articles, but we do provide a 50 word
bio at the end with
contact information.


Company profiles about your publishing
business are also needed.

The profile is a great way to tell the story of your publishing
company and share something special about your work. These

company profiles are for SPAN members only. Send your articles
and
questions to lisa@spannet.org.

____________________________________________________


Renew
or Join SPAN Today!!!



Renew or join SPAN the easy way by signing up
online.
Go to www.spannet.org/join.htm .







Article



The Six Simple Principles of Viral Marketing


by Dr. Ralph F. Wilson


I admit it. The term "viral
marketing" is offensive. Call yourself
a Viral Marketer and people will take
two steps back. I would.

"Do
they have a vaccine for that yet?" you wonder.


Click here for the full article:
www.spannet.org/article-wilson-viral.htm





Short Links



ABFFE Urges Booksellers & Publishers
to
Celebrate Banned Books Week


The American Booksellers Foundation for Free Expression
(ABFFE),

the bookseller's voice in the fight against censorship, is urging
booksellers to join in the only national celebration of the freedom
to read
Banned Books Week which
will be held Sept. 27-Oct. 4.

"Book censorship remains a serious problem in
the United States,
and Banned Books Week is the way that most Americans hear
about it,"

ABFFE President
Chris Finan said.

Learn more about Banned Books Week at:
www.abffe.com/banned2007.htm


________________________________________________


NFIB: A Great
Free Resource for Businesses


The National Federation of Independent Business
has an
extensive collection of free information for businesses of

all sizes. Got a business problem? Chances are the NFIB
has an article
outlining a course of action.


Favorites include:


Insurance
http://www.nfib.com/page/insurance.html


Taxes
http://www.nfib.com/page/taxesTools.html


Finance
http://www.nfib.com/page/finance.html


Find it all at www.nfib.com.







Small Publishers Journal

is a service of SPAN,
the Small Publishers Association of North America.
SPAN is a nonprofit professional trade association
dedicated to enhancing the image and profits
of authors and independent presses in the U.S. and
Canada. You'll find SPAN info and a membership
form at www.SPANnet.org. Click
on "Join/Renew".






Copyright 2008


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