Write for an Internet audience

Learn how to write better Internet marketing copy at www.useit.com/papers/webwriting/. It is a white paper archive that features plenty of information on how to increase the readability of a Web site, e-zine, or e-mail. You’ll find advice on how to cater your content to teenagers, low-literacy users, the literate, and even the impatient. The site features enough good tips, tricks, and tidbits for better Web sites that the SPANnet staff is using it as research material. If you use a Web site to market your book, this place is worth a look.