Articles and Resources
Here is a sample of the type of content we provide in our monthly newsletter,
The SPAN Connection. If you would like to recieve a free issue of our newsletter, please call
719-475-1726.
View a PDF of a sample newsletter
There are many more articles in the Members Only Section.
New Articles
Piecing Together the Distribution Puzzle
by Eugene G. Schwartz
Planning
What to Do When: A Book Marketing
and Production Timeline
By Brian Jud
Creating Objectives for the New Year
from SPAN's Marketing Plan Workbook
Book Marketing
Seven Fantastic Copywriting Articles compiled by SPAN
Piecing Together the Distribution Puzzle
by Eugene G. Schwartz
How to Set Up a 7 Day E-Course
by Lorrie Morgan-Ferrero
Three Steps to Special-Sales Planning By Brian Jud
Get More Attention For Your Website: Search Engine Optimization Strategies by Fern Reiss
Good Indexes Sell Books! By Madge Walls
Maximizing Profits and Connections at BEA by Fern Reiss
Titles (and subtitles) Sell Books!
Top 10 Tips for Book Titles that Sell Well
Goals are Worthless…By Brian Jud
Publicity
Talk Back Radio - Tips To Be A Star On-Air!
By Thomas Murrell
More Media Attention for Your Book by Fern Reiss
Publicity in the Spring By Pam Lontos
The Raw Truth About Persuasion
and Copywriting!
By Lorrie Morgan-Ferrero
Internet Marketing
The Blog Factor: Everything You Need to Know to Start Blogging - Today!
By Penny C. Sansevieri
Web Traffic Strategies for Book Promoters
by Shel Horowitz
The Wisdom of Crowds: Wikiblicity
By Aaron Hierholzer
7 Steps for Creating Jump Pages that Drive Sales
By Michael Fleischner
7 Proven Strategies for Improving Your Alexa Ranking
By Michael Fleischner
Google Sitemap's Useful SEO Tools by Philip Nicosia
Robocops by Philip Nicosia
The "Face" of Web 3.0 Marketing
By Matthew Loop
10 Tips For Successful Facebook Marketing
By Lennie Appelquist
"View from Here" Columns
The View From Here: The Long Tail Swats the Indies
by Scott Flora, SPAN Executive Director
More Articles and Resources
Ten Things that Agents and Editors Hate
by Rick Frishman and Robyn Spizman
How To Entertain A Thought By Maya Talisman Frost
Computer Backup Resources
Bits and Bytes Web Links
Seven Things a Self-Employed Writer Should Know About Taxes
by John Murray, CPA
The Agenting Process Explained - Part 1 by Rick Frishman
The Agenting Process Explained - Part 2 by Rick Frishman
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