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Marketing and P.R.
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These books offer quality marketing advice and useful P.R. tips. Click the cover to buy the book from Amazon.com |
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If you are a SPAN member with an Amazon listing we can post your book here!
Contact Lisa @ spannet.org with your ISBN, and a short blurb describing the book. Please include your Publishing Companies name and your book's URL if available. |
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If you see an orange box to the left of the book title, click refresh on your browser and the proper image will appear .
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The Frugal Book Promoter: How to Do What Your Publisher Won't
By Carolyn Howard-Johnson
Whether your publisher assigns zero dollars to your book’s promotional campaign or thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through two extensive book campaigns of her own. Several are sure to match your pocketbook and personality. |
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It's Showtime: How to Perform on Television & Radio
By Brian Jud
When the curtain rises this is an indispensable resource for those that wish to reach the masses |
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Beyond The BookStore
By Brian Jud
The worldwide book market is almost $90 billion, and every year half of those sales are made in non-bookstore markets such as museums, schools, libraries, warehouse clubs, catalogs, book clubs, book fairs, and to corporations, among many other markets. |
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Guerrilla Marketing
By Jay Conrad Levinson, Rick Frishman, Michael Larsen
Guerrilla Marketing's 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each "weapon" is rated by its monetary cost to the author, and well over half are free. While the authors advise that this book will help in the promotion of "any kind of book, from poetry to textbooks," most of its tactics seem best suited to nonfiction. |
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Guerrilla Publicity
By Jay Conrad Levinson, Rick Frishman, Jill Lublin
The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. This powerhouse work also includes: Inside information on how to make friends in the media. Simple ways to get others to spread the company's message. Sample press releases and media kits-"Guerrilla" style.
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Cracking the Networking CODE
by Dean Lindsay, and Jay Conrad Levinson
While Mastering the 4 Steps to Priceless Business Relationships...
You’ll Discover:
- The Top Ten Benefits of Networking
- 37 Questions for Defining a Powerful Networking Plan
- The Way Around the "Do Not Call" List
- 16 Examples of Proven Places to Network
- 16 Tips for Running a Successful Trade Show Booth
- 9 Strategies for Opening Face-to-Face Relationships
- 6 Often Overlooked Networking Strategies
- 20 Quick Tips for Delivering Solid First Impressions
- 10 Ideas for Creating a Series of Positive Impressions
- Insight on Business Cards and Note-taking
And...Learn How to:
- Be a Success in Your Own Eyes
- Conquer the FEAR of Networking
- Harness the Power in Numbers
- Gain Confidence Talking to Strangers
- Ask Progress-Focused Questions
- Listen As If Your Lifestyle Depended on It.
- Design Your Rise & Shine (30-Second Commercial)
And of Course How to …
Crack the Networking CODE. |
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Jump Start Your Book Sales
By Marilyn Ross Learn how to turn yourself into a marketing master and make tens of thousands of extra dollars with the ideas in this incomparable resource. Get your books into catalogs, rack up lucrative bulk premium sales, and do author signings and radio interviews that get outrageous results. Find the secret to generating lots of free publicity, then discover how to fully capitalize on it.
Add to that insider information on how to make the Internet a fabulous sales generator, penetrate libraries, sell to book clubs, and get onto the QVC Home Shopping Network and you can't do without this guide. It's like a whole marketing library in one volume. For less than 6 cents a day, you can turn the next year into a wealth-building bonanza! Get this book today. |
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The Web-Savvy Writer: Book Promotion with a High-Tech Twist
By Patrice-Anne Rutledge
The Web-Savvy Writer shows you how to develop a cost-effective, targeted
online book promotion campaign, assuming no prior technical skill other than
basic computer knowledge. Filled with tips, techniques, resources, and
examples, this essential guide will help you develop a website that drives
book sales, create an online book promotion strategy that reaches thousands
more potential readers than any in-person promotion, profit from new
technologies (such as blogging, podcasting, RSS, and multimedia), and much
more.
The Web-Savvy Writer also includes checklists for all aspects of
online book promotion, numerous examples of how to put these techniques into
action, and interviews with a dozen highly successful authors who share
their own online book promotion secrets.
www.websavvywriter.com |
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